Duales Studium Marketing (B.A.) - FabuCar & Fabula Film GmbH

Start your future in the field of marketing together with FabuCar & Fabula Film GmbH and the IU International University (IU). In dual studies, you combine practical work in the company with courses on two days a week on campus. Interactive teaching materials help you to deepen your knowledge.

FabuCar and Fabula Film have been uniting media production and automotive expertise for over 25 years. Fabula Film produces TV formats, corporate media and the well-known “autodoctors” with a range of over 10 million YouTube viewers per month. FabuCar PRO created one of Germany's largest workshop communities with over 40,000 verified automotive professionals and around 30,000 solved problems. In addition to AI solutions, international communities, an online shop and a modern workshop studio, the company today offers comprehensive services for the automotive industry.

Become part of our team and start with us on October 1, 2026.

At the practical partner - FabuCar & Fabula Film GmbH: You don't have to pay tuition fees – we take care of this from FabuCar & Fabula Film GmbH for you! You expect a monthly salary of up to 750 € net You work with motivated and competent colleagues: You have development and training opportunities At the IU - Campus Dortmund: A state-approved study, with practical content and the degree Bachelor of Arts (B.A.) Your study advice, study guides and teachers support you at any time and you learn in small groups You have the option to apply for BAföG Ideal career prospects await you through practical teaching You benefit from attractive discounts at UNiDAYS, Spotify, 25hours hotels and other IU partners

You develop and create social media content for Instagram, TikTok, LinkedIn and other platforms You support the planning, implementation and evaluation of marketing and advertising campaigns You participate in brand communication and create texts, concepts and creative content for different channels You support film and media productions, customer briefings and organisational project coordination You get insights into performance marketing, SEO, and web analytics and advertise marketing key figures You work on digital projects related to content marketing, community management and the automotive industry

Start your studies at the IU with (special) abitur, a qualified professional degree or as a national. Technicians:in/operator:in You can prove German skills according to language level B2 You are interested in topics related to marketing, media, communication or digital projects You have a high motivation to work on new topics and take responsibility in projects You like working in the team, being reliable and bringing a structured and careful way of working Ideally, you have first knowledge about digital media or MS Office applications Career prospects: During your studies, you will be prepared for a responsible position in the company and have the opportunity to be taken over to full-time employment.

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