Teamlead Loyalty Program & CRM Campaigns (m/w/d)

Teamlead Loyalty Program & CRM Campaigns (m/w/d) You're in the foreground with us. And a whole team behind you: respect, mutual appreciation and support are the most important thing for us – no matter what position you work with us.

Our figures, data and facts: We are part of the REWE Group. We operate more than 300 markets in Germany and employ around 18,000 employees - 800 of them in the headquarters in Cologne. What we plan together: As a newly established area within the toom construction market marketing - CRM, Loyalty and Analytics - we are responsible for the development and implementation of all customer-centric communication measures as well as for the customer loyalty program. Our mission is our customers: to inspire experiences with outstanding customers. Personalized audience marketing and expansion of our Loyalty program are key success factors. To support our dynamic team, we are looking for a:n motivated:n team leader with CRM and customer passion, who brings together passion and fun the cross-border customer journey with us to a new level.

Strategic and conceptual design and further development of our customer loyalty program Expansion of added value in the program for relevant customer segments Design the digital transformation of the customer loyalty program, in particular in connection with the toom app Establishing a comprehensive audience marketing approach across all customer segments and CRM channels Development of Marketing Automation Routes and CRM Campaigns: From idea to implementation in the team to success assessment Development of multi-channel campaigns to convert valuable leads for customer account and Loyalty program Close cooperation with the analysts to identify, select and process relevant customer segments Coordination and coordination with all areas involved, e.g. analytics, sales, omnichannel, marketing stakeholders, category management and IT Leadership of a multi-member team from CRM and Loyalty Expert:inside

safe occurrence and joy in cooperation with various stakeholders; Leadership experience with agile teams, organizational talent, team spirit and a structured way of working Passion for CRM and customer-centric Loyalty Marketing as well as an independent, proactive way of working and fun in an agile and dynamic environment A successfully completed study in the field of digital marketing, BWL, business informatics or comparable training CRM and Loyalty Marketing Target and solution orientation as well as drive, energy and passion to move something CRM, Automation, Customer Audiences and Loyalty Mechanics Last but not least strong personnel management techniques as well as project management skills

Work-Life-Balance - 30 days of annual leave, 37.5 hours of work per week and a confidence working time when you can freely choose work start and work end within our sliding time frame Flexible working place - the possibility to several days Home Office per week Birthday free - we will give you an additional holiday day for your birthday Various training offers - for you and your individual development Attractive discounts - a discount card for shopping at toom, REWE and PENNY as well as numerous discounts in online shops, gyms etc. Sakko, Blazer, Jeans or Sneakers - we place more emphasis on skills and personality than on a particular dress code Easy access to the office - a highly discounted ÖPNV ticket as well as covered and free parking for your car or bicycle Your break - a canteen with daily changing dishes and a REWE To GO for delicious snacks in between Good precaution - diverse health services and sports Diversity and tolerance - stand up for one another and socially deal with one another is our principle

We look forward to your application. Please submit these exclusively digitally. After your application, we will arrive by e-mail or by telephone. Elisabeth Tinoco de Castilla is available on request at 0221 1496756. JOBV1_EN