1&1 | Germany | 76xxx, 40xxx Karlsruhe, Düsseldorf | Permanent position | Full time | Published since: 02.05.2026 on stepstone.de
Sales Performance Analyst (m/f/d)
As a listed company with around 15 million customer contracts and 3,200 employees, 1&1 AG is one of the leading telecommunications providers in Germany. 1&1 stands for innovative mobile and broadband products - reliable, price-leading and with many excellent customer service. Now 1&1 begins the next chapter of its company history. With the successful participation in the 5G frequency auction, we laid the foundation for a powerful mobile radio network. The aim is to build the most modern 5G network in Germany. Do you want to drive innovative communication services and technical services together with us at the heart of time? Then make your career with us. .
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Your tasks • Your profile • What we offer
In the Customer Sales & Development team, you play a central role as an analytical driver of sales management in the customer value management of our Drillisch brands. You penetrate the entire value chain - from the campaign logic to the selection to the sales result - and create the basis for well-founded, data-based decisions to increase value in stock. In close cooperation with the team, you act as a Sparring partner at eye level and drive forward the continuous optimization of our customer value measures. You analyse and monitor the daily performance of key customer value figures (e.g. terminations, recovery, change of tariffs and ARPU and margin development) and identify vulnerabilities and patterns at an early stage. You develop independent forecasts and forecasts along the customer lifecycle and analyze deviations. You create and optimize reports and dashboards to control retention, upsell and cross-sell operations across our Drillisch brands and ensure a consistent, resilient database. You formulate and process analytical questions on the further development of value management and develop new control logics and perspectives. You analyse relationships, identify correlations along the customer journey and derive concrete measures for the sustainable increase in value in stock. You work closely with Offer Managers, Campaign Managers, Customer Intelligence, Finance and other interfaces and actively contribute to the further development of existing processes. You prepare complex data to address and create management-ready evaluations with clear interpretation and recommendations for action. You use modern analytics and AI approaches for pattern recognition, automation and further development of forecasting models in the customer lifecycle.
Completed studies (e.g. STEM, Economy, Statistics) or comparable qualification - your analytical depth is crucial Multiannual experience (min. 3-5 years) in data analysis in the B2C sales, CRM or customer value environment Very good knowledge of SQL and BI tools (e.g. Power BI) as well as experience in creating analyses, reports and forecasts Strong understanding of end-to-end relationships in customer lifecycle and value management (campaigns, selection, sales result) Ability to process complex data in a comprehensible manner and translate it into clear, feasible recommendations for action to increase value Impressed analytical curiosity and joy in immersing deep into data and developing independent questions Experience in handling large amounts of data and ideally knowledge in Python or comparable tools Communication strength and the ability to set impulses as a proactive Sparring partner in customer value management Very good German knowledge
Location
![]() | 1&1 | |
| Karlsruhe, Düsseldorf | ||
| Germany |
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