DK Household Brands GmbH | Germany | 68xxx Mannheim | Permanent position | Full time / Home office | Published since: 23.07.2025 on stepstone.de
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We are looking for a Marketing Manager to join our team in Mannheim, Germany. We are a premium housewares brand, with a portfolio of distinguished brands including Zyliss, Cole & Mason, Culinare, AdHoc, Ken Hom and Swissmar; and we pride ourselves on delivering exceptional and innovative product ranges. Taking your lead from the Global Brand Teams, you will be responsible for developing, implementing, and evaluating local marketing strategies that deliver a best-in-class presence, and drive consumer demand, across DK Household brands (except AdHoc brand in DACH), with primary focus in Germany and Austria, and support to rest of EMEA as needed. Marketing Manager (m/f/x) (Germany, Austria and support for EMEA)
Develop annual local marketing plans in line with the Global Brand Strategies. Devise innovative marketing campaigns that resideonate with the target audience. Work close with the commercial teams to ensure the campaigns deliver incremental revenue to the business and enhance the awareness and market share of the brands in key retail channels (online and offline). Deliver market ready seasonal and new product launch presentations to support customer selection meetings and attend where appropriate the commercial team. Manage all aspects of local consumer, media and public relations. Manage external agency relationships to achieve timely and positive media coverage across all relevant media through the management of the Region's PR agency, consulting with relevant internal/external parties. Develop consumer marketing collateral to support the overall commercial plan, including catalogues, presentations, samples, key events, sponsorship agreements and demonstration products. Ensure compliance with brand guidelines. Manage the marketing budget and measured the performance of marketing activities and collateral to ensure optimal return on investment at all times. Gather market intelligence, including sales out data, consumer trends and competitor insight for the region. Report regularly on insights gained from the data, identify new opportunities, and ensure competitive at all times. Provide support, where appropriate and needed, on all marketing and trade related matters, including support to trade/POS and customers.
Strong and demonstrable ability in digital and performance marketing to lead the transition to digital & marketing led organization. Ability to develop integrated marketing plans, manage budget and perform the performance of marketing strategies. Excellent and effective communication and interpersonal skills. Advanced technical marketing skills, including knowledge in social media, consumer focus groups, competitor analysis and market entry strategies. Attention to detail and proficient in Microsoft Office (Word, Excel, Outlook, and PowerPoint). Strong project management and organizational skills. Clearly demonstrates a structured approach with the ability to manage multiple priorities, think strategic and creatively while thriving in a dynamic environment. Able to use initiative and work effectively with different teams. Highly numerate and distract to understand and analyse business performance measures and generate actionable insight from a range of data. A strong understanding of customer and market dynamics and gained requirements from working within a similar environment. Lead, support, coach and educate the organization in an effective way. Able to represent the organisation in a professional manner. Fluent in English and German. Any other European language will be a plus Background, Experience and Qualifications: A bachelor's degree in business, marketing, or similar. At least 2 years' experience in a similar role. Strong knowledge of the consumer goods industry in Germany. Rest of Europe wants a plus. A sound understanding of digital media and performance tracking through reporting of KPIs. Experience of working across multi-channel communications platforms, retail and direct to consumer markets. An extensive knowledge of project management methodologies would be desirable. Effective management skills gained from working within a marketing management role. JOBV1_EN
Company location
Location
![]() | DK Household Brands GmbH | |
56410 Mannheim | ||
Germany |
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