Dual Studies in Business Administration - Specialization in Artificial Intelligence (B.A.) - Lorenz & Fuchs GbR

Start your future in the field of Artificial Intelligence together with the Lorenz & Fuchs GbR and the IU International University (IU). In dual studies, you combine practical work in the company with courses on two days a week on campus. Interactive teaching materials help you to deepen your knowledge.

Are you passionate about modern web design, creative branding and digital marketing? Then you are right with us! Together, we develop professional websites and online marketing strategies for firms and provide more digital visibility with SEO, SEA and strong corporate design. You can contribute your ideas, work with real customer projects and gain valuable practical experience.

Become part of our team and start with us on October 1, 2026.

At the practical partner - Lorenz & Fuchs GbR: You don't have to pay tuition fees – we take care of the Lorenz & Fuchs GbR for you! You benefit from benefits You have flexible working hours You can work at home office You work with motivated and competent colleagues: Our offices in Kiel and Speyer are available as required At the IU - Campus Hamburg: A state-approved study, with practical content and the degree Bachelor of Arts (B.A.) Your study advice, study guides and teachers support you at any time and you learn in small groups You have the option to apply for BAföG Ideal career prospects await you through practical teaching You benefit from attractive discounts at UNiDAYS, Spotify, 25hours hotels and other IU partners

You work with the optimization of internal processes and introduce your ideas to the further development of data-based business decisions You analyze websites and marketing data with digital tools and derive optimization potentials as well as action recommendations You research market and competition developments and prepare Your results are structured for the team You support the development of new digital projects and use modern technologies as well as AI tools to make workflows more efficient

Start your studies at the IU with (special) abitur, a qualified professional degree or as a national. Technicians:in/operator:in You can prove German skills according to language level C1 You are interested in digital business models, data analysis and the use of AI in everyday business You work structured, analytical, and you enjoy recognizing relationships and developing solutions You're sure to go with your computer and are ready to work quickly into new tools, programs and AI applications You bring your own initiative, team spirit and a reliable way of working Career prospects: With good cooperation, we offer you a long-term perspective during and after your dual study.

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