Marketing Manager*in Schwerpunkt Content / SEO / GEO (m/f/d)

Reference code: 17775 Company: TÜV Rheinland Akademie GmbH

We share the enthusiasm for forward-looking solutions with over 27,000 people around the globe. At TÜV Rheinland you can contribute your knowledge independently and continue to develop in person. We are a team of highly qualified experts who face responsible challenges to enrich life with valuable achievements. And we all love what we do. If you want to bring your talents in a meaningful way, you will come to TÜV Rheinland. Let us take advantage of these diverse possibilities and make ourselves together on new goals.

TÜV Rheinland People & Business Assurance advises, informs and sensitises people in the professional environment and supports companies in the design of safe and sustainable jobs and in their digital and sustainable transformation. Are you looking for the structure and security of a group and want to introduce you and your marketing knowledge into a broad area of the topic - about the advanced training? Then become part of our dedicated marketing team, bring your creative ideas and support us in actively shaping the future of learning and our customers. Yours? Come to the team!

As Marketing Manager (w/m/d), you are responsible for content management, as well as for target group and intent analysis in the SEO context. You'll start landing pages for our different target groups and theme areas. In compliance with our onepage strategy, you research, analyze and optimize the existing or expanding content. You work closely with internal departments as well as external service providers and agencies. Operational implementation & performance controlling are also your tasks.

The place is limited to 1 year (parent-time representation).

Completed marketing studies or comparable training SEO/content optimization, GEO optimization in the B2C or educational environment Practical knowledge in the creation, evaluation and control of marketing content (e.g. texts, landing pages, campaign content) Safe handling of KPIs, reporting and evaluation of marketing measures, basic understanding for marketing automation and lead processes Embossed analytical thinking, implementation strength, structured self-organization, entrepreneurial thinking, good handling of the common tools (Sistrix, Siteguru, Piwik PRO) German language skills in word and writing

Training offers - from coaching and mentoring programs to the 'Women ́s Network'. Employee talks - Regular exchange at eye level. Well insured - accident insurance, occupational disability insurance, discounted insurance. Health protection measures - occupational sports groups, seminars, precautionary measures and more. Benefits - discounts for employees, e.g. in the sports studio or when buying a car. .