Head of Referral Sales (m/f/d)

End-to-end channel responsibility for the sales channel Customer advertising customers (KwK) Conception, analysis, control and execution of all KWK campaigns in the customer base via various channels such as mail, app etc. Conception of tailor-made incentivations to increase the motivation of emptiness Identification of potentials for increasing sales performance in day-to-day business, development of appropriate measures and responsibility for sales success and implementation of sales measures Ensuring operational operation and innovative development of the KwK program Analysis and evaluation of campaigns and development of action and campaign ideas to increase performance Identify customer segments and touchpoints with potential for the sale of additional contracts Conception of targeted offers in coordination with product management Creation of marketing concepts incl. Business Cases and Decision Templates Preparation and presentation of results before management

Multiannual and successful professional experience in successful marketing in referral sales, network marketing, cooperation marketing or recommendation marketing Multiannual experience in the planning, implementation, management of existing customer campaigns in the B2C mass market business, direct marketing and online environment Expertise in developing innovative “customers advertise customers” campaigns Strong sales orientation, passion and entrepreneurial thinking in a competitive and rapidly changing environment Technical affinity regarding campaign playout and internal systems Analytical and Structured Operation, High Abstractability, Cross-Sector Thinking and Acting Very good communication and presentation skills as well as sovereignty in dealing with area managers and safe and binding occurrence Self-employed working with high urge for improvement, an agile mindset and experience in interdisciplinary work with heterogeneous and virtual teams Team player and macher type with pronounced service mentality

• Attractive salary
• Strong community of team players
• Working hours of confidence with flexible classification and the possibility of working up to 40% mobile
• Numerous training options on- and offline
• Discounts on 1&1 products and for various leisure activities
• In-house restaurant
• Free drinks and fresh fruit
• Jobrad grant