Regional Communication Manager Germany (m/w/d)

Оccupation: Specialist - Marketing

Liebherr has been developing, manufacturing and selling a wide range of efficient refrigerators and freezers for private and professional use since 1954. In order to always inspire customers with innovative solutions, their needs are placed at the centre and the boundaries of the hitherto feasible are redefined. Liebherr refrigeration and freezers are considered a symbol of the highest quality in the industry and customers - today in Europe and tomorrow worldwide. These are your tasks

• Development of the regional business industry brand and communication strategy and increase brand visibility
• Planning and implementation of regional holistic 360° campaigns and coordination of assets
• Media/PR planning and implementation of the annual plan based on templates (print, advertorials, online banners/assets etc.
• Creation of texts, advertorials, presentations and website content as well as testing and approval of customer-specific ad/mortals
• Creating efficient content and materials for sales support
• Definition and development of regional B/I product training strategy based on global concepts and briefings
• Definition and implementation of regional B/I on- and off-line training concepts for the brand, products and target groups as well as implementation of training
• Support in regional digital communication (social media, website, performance marketing)

This will bring you

• Successful degree in marketing/distribution, communication, media/PR, fire management or comparable
• At least 3-5 years of professional experience in the relevant subject area
• Experience in B2B communication and ideally already in the vicinity of one or more of our segments: laboratory/health area, gastronomy/hotelry, bakery/confectionery, beverages, wine, ice cream/low-cooling industry, LEH
• KAM or commercial/distribution experience advantageous
• Ideally experience in the communication of premium brands and in the electrical industry
• Language skills, excellent knowledge of German and grammar as well as good knowledge of English in word and writing
• Organisational skill, high degree of autonomy and agility
• Self-safe and friendly appearance, paired with empathy and enforcement

We offer you At Liebherr you will find a challenging and interesting area of work in an internationally successful group of companies. We offer you a safe workplace with the social benefits of a modern company and performance-based remuneration and also:

• Flexible and mobile work
• Employee discount
• Travel cost subsidy or job ticket
• Grant of pension benefits
• Extensive and individual training offers
• Various sports and health services

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Joblocations:

89081 Ulm, Danube, BADEN_WUERTTEMBERG, GERMANY

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