Senior Analyst Customer Data & Marketing Technology (m/f/d)

Messe Düsseldorf defines its place in a new trade fair world: reliable, internationally, economically sustainable. She creates visions, shares knowledge, positions brands, processes markets. It creates leading business platforms for its customers, connects them in a targeted manner and at any time, personally and digitally. An unmistakable DNA. To strengthen our team we are looking for Senior Analyst Customer Data & Marketing Technology (m/w/d) in full time (38-hour week). First, the place is limited until 31.03.2027. The bodyholder is responsible for the strategic and operational development of cross-border customer data and MarTech topics within the MarCom department. The aim is to enable customer data to improve personalization, marketing automation and user experience across all digital touchpoints – including trade fair portals, trade fair apps and campaigns.

Development and updating of a comprehensive customer data & marketing technology roadmap for MarCom derivation and prioritization of thematic and cross-system use cases and development of standards and best practices Operational cooperation in coordinated, strategically prioritized projects based on the roadmap of the MarCom teams. Advice and enablement of the relevant topic Owner in data-driven use cases Close coordination with IT, enterprise architecture, data protection and external partners Priority of data-driven initiatives in coordination with teams, team leaders of the MarCom

Very good understanding of modern marketing data architectures (CDP, Tracking, Attribution, First-Party Data) Experience with CRM, CDP, CMS, Automation, Analytics and Consent technologies Knowledge of customer journey mapping, personalization and conversion optimization Multiannual professional experience in MarTech, Data Strategy or Digital Marketing Proven ability to moderate and prioritize complex stakeholder interests High implementation competence with simultaneous strategic clarity Experience in project and request management Very good analytical, conceptual and communicative skills

Flexible working hours for a good work-life balance Possibilities for mobile work Further training (including inhouse ACADEMY) Mobile equipment (laptop/iPhone) Attractive compensation package with Christmas and holiday money 30 days holiday per year Employer-funded occupational pension schemes Individual mobility budget (free parking or public transport ticket or bicycle leasing grant) Subsidised canteen with healthy, daily changing dishes Other Benefits: height-adjustable desks, pme family service, Kitaplatz-Kontingent, free drinks