Vileda GmbH | Germany | 69xxx Weinheim | Permanent position | Full time | Published since: 16.07.2025 on stepstone.de
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Your tasks • Your profile • What we offer
“We want wow your world!” This is our promise when it comes to work at Freudenberg. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse working environment in which everyone can develop individually. Let yourself be surprised and experience your own “Wow” moments.
Freudenberg Home and Cleaning Solutions is a company of the Freudenberg Group and a world leader in cleaning systems, household and laundry products. The portfolio includes brands such as Vileda®, Gimi®, Wettex® and Marigold®. The company employs more than 3,600 employees and maintains a global sales network. They support our team as Senior Marketing Manager Vileda Consumer (m/d)
Product portfolio management: responsibility for commercialisation, market development, profitability monitoring and Go-to-Market strategies for existing and new products Sales strategy: Development and presentation of convincing sales arguments to increase sales, brand awareness and product placement in retail Go-to-market strategies: development of trade and shopper marketing measures, including product range, pricing and product presentation – both in stationary trade and online Data-based analyses: monitoring of product P&L and gross margin structure by category to ensure financial health. Use of data analyses to derive consumer and shopper insights, competitive analyses and develop concrete measures. Close cooperation with regional and global teams Team Leadership: Leadership and further development of a team of Marketing Managers:inside. Promoting cooperation, professional development and high performance to achieve strategic marketing objectives
Complete study of business management, marketing, or a comparable degree course and 4–5 years of professional experience in marketing, ideally in the FMCG environment Proven ability to achieve results through pronounced analytical thinking, data interpretation and insight-based decisions Practical experience in product portfolio management, market launches and cross-departmental cooperation with internal teams and external agencies Safe handling of market analysis tools such as IRI, Nielsen or Ä. as well as sound understanding of KPIs, P&L and other financial performance indicators Representative communication and presentation skills in German and English as well as a team-oriented, holistic thinking personality with leadership skills
Cafeteria/Kantine We offer fresh, warm and cold dishes on site. Flexible working models You can make your work flexible for your personal success and satisfaction. International work Benefit from international exchange and global job opportunities. Diversity & integration A diversity of experiences, views and people makes us more successful. Sustainability & Social Engagement We promote social and sustainable projects and your commitment. JOBV1_EN
Company location
Location
![]() | Vileda GmbH | |
Weinheim | ||
Germany |
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