Praktikum OTTO Advertising | Sales Education (m/f/d)

OTTO is one of the most successful e-commerce companies in Europe. With more than 18 million articles and more than 34,000 brands, otto.de is now one of the leading German online shopping platforms. As a marketplace, we are constantly opening up for other brands and partners and thus continue to grow. Relax? Not our thing! Not yours either? Then come to board and shape the future of e-commerce with us.

Diversity belongs to us, like the Elbe to Hamburg: We stand for openness, respect and tolerance, without If and But. Let's put the sails together – regardless of where you come from, who you love or what you believe in. Because you're unique and that's what we're looking for.

With us you can bring ideas and advance projects, engage in networks for your heart topic and actively shape our corporate culture. Trying things, thinking new, being innovative, growing beyond themselves – this is our mindset. Let's reach something big together. Whether you work on campus or at home. OTTO Advertising offers advertising solutions and services as the largest German retail media provider. On- and offsite in the managed and self service. Advertisers and agencies use our product portfolio and targeting options to achieve their marketing and sales goals as best as possible. Be part of our team Sales Strategy, Excellence & Research! We are a creative, dynamic team in the sales area of OTTO Advertising and develop targeted learning formats around our advertising solutions as an education team. We support our business partners and internal colleagues in understanding OTTO Advertising even better and successfully using our advertising solutions. In your internship, you actively participate in preparing complex topics in a comprehensible, practical and target-group-oriented manner – from training documents to webinars to digital learning formats. Many speak of “Homeoffice” – we of “hybrid or mobile work”: You can work remotely up to 50% of your monthly working hours. Our teams, together with their leadership, decide how to balance out local time and mobile work.

You plan and organize learning formats to our advertising solutions for our business partners (e.g. webinars, tutorials). You support us in developing, planning and implementing learning formats for our internal colleagues (e.g. e-learnings, sales trainings). You take over the coordination between different stakeholders and keep track of ongoing projects and tasks. Start presentations and evaluate feedback and data on the effectiveness of the learning formats. You support the team in further organizational tasks, research and evaluation. You're not sure if the internship suits you? – Then please contact Merle Susan Bücking (MerleSusan.Buecking@otto.de) from the team.

Must-have: You are a registered student*in in the field of BWL, Digital Marketing, Media or Communication Sciences, Adult Education or in a comparable degree course or you are in your Gap Year between Bachelor and Master. You can support us from 01.09.2026 for at least 6 months. You like to work in the team and with colleagues in interfaces. You communicate proactively, targeted and understandable to internal and external stakeholders. You can easily compile complex content in a comprehensible manner and use them in a targeted manner. You have very good knowledge in handling MS Office, especially PowerPoint and Excel. You work structured and reliable and have a good eye for details. You are open to employing you more with AI tools and using them for your work. Your language level: German C2 (approximately native) and English C1 (skilled language use) Nice-to-have: You already have knowledge in marketing, advertising or sales. You already have experiences or knowledge in the field of adult education, e-learning tools, webinar organization. You know the ecommerce and/or retail media market. You already have experiences in working with marketing management tools (e.g. HubSpot). You can also be available for longer than 6 months? We have the opportunity to complete the internship for 9 months, as required and in consultation with the team. Please contact us!

Professional & personal development Further training courses such as OTTO Academy, Digital Learning Platforms (including Master Plan), Mentoring, Hospitations, Open Feedback Culture, Vocational Orientation Formats, Collaboration in Final Works, Fixed Personnel and Direct Persons in HR Culture and cooperation Students@OTTO Community & Networks, Coworking & Social Spaces, Leadership at eye level, flat hierarchies, independent & independent work, regular employee surveys, Leading Principles, free hot drinks and diverse – also vegan – food offer Remuneration & supplementary benefits Attractive remuneration (1300 € - 2266 €), 15% personal discount (on OTTO articles as well as numerous Benefits & employee offers (e.g. events, travels), 30 holiday days p. a., basic technical equipment Students@OTTO Onboarding One-week onboarding program for students consisting of: Welcome Session, Pulse Lectures, Get-Together & Board Stalk Work-life balance Hybrid working model with up to 50% remote work per month, flexible working hours (running time), 37.5h week Health and well-being Mindfulness and stress management courses, occupational health & psychosocial advice Mobility Germany ticket, free parking, e-store columns, StadtRAD stations

& many Benefits more! You still have open questions? Then please contact us by e-mail to registruiting@otto.de. We'll write you back as soon as possible. Here you can find further tips about your online application. .