1&1 | Germany | 56xxx, 76xxx, 40xxx Düsseldorf, Karlsruhe, Montabaur | Permanent position | Full time / Home office | Published since: 15.02.2026 on stepstone.de
Sales Campaign Specialist B2B - Campaign Design (m/f/d)
1&1 is one of the leading telecommunications providers in Germany with over 3,100 employees and nearly 16 million customer contracts. With pioneering spirit, unusual ideas and creative teams, we have won a leading market position in mobile and broadband connections. By combining the over 67,000 km long 1&1 fiber optic network and regional networks, we create Germany's most extensive fiber optic network. We also build the most modern 5G network in Europe, based on the new Open-RAN technology. With open interfaces and 5G functions in a powerful cloud infrastructure. Continue the 1&1 success story and design our future product range with innovation and power. Be part of 1&1. .
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Your tasks • Your profile • What we offer
As a Sales Campaign Specialist B2B - Campaign Design at the Düsseldorf, Karlsruhe or Montabaur site, you are responsible for the strategic design of data-driven B2B campaigns. You identify customer potentials, develop targeted marketing approaches and translate business goals into effective campaign concepts along the entire customer journey. You work closely with product management, marketing and value management and actively shape the further development of our business customer business. Identification of opportunities and potentials in the B2B customer base and development of measures to increase customer value, retention and growth Strategic conception of segment-specific B2B campaigns including supply and tariff logic in close coordination with product management Definition of target groups and customer segments as well as development of accurate marketing approaches Responsibility for campaign design across mobile and fixed network products Development of cross- and upselling strategies in the B2B environment deriving data-based action recommendations based on analyses, A/B tests and performance evaluations Close cooperation with marketing, customer operations and other interfaces
Completed studies (e.g. BWL, Marketing, Psychology, etc.) Multiannual experience in the CRM, marketing or customer value environment, ideally in the B2B Embossed Analytical Competence and Experience with Business Cases, Pricing and Tariff Logics Experience in the design of data-driven campaigns Structured working, strategic thinking and a strong sense of distributive potential Very good German knowledge
- Attractive salary
- Strong community of team players
- Working hours of confidence with flexible classification and the possibility of working up to 40% mobile
- Numerous training options on- and offline
- Discounts on 1&1 products and for various leisure activities
- In-house restaurant
- Free drinks and fresh fruit
- Jobrad grant
Location
 | 1&1 | |
| Düsseldorf, Karlsruhe, Montabaur | ||
| Germany |
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