Internship Online Marketing & Shop Management | LASCANA (m/f/d)

OTTO is one of the most successful e-commerce companies in Europe. With more than 18 million articles and more than 34,000 brands, otto.de is now one of the leading German online shopping platforms. As a marketplace, we are constantly opening up for other brands and partners and thus continue to grow. Relax? Not our thing! Not yours either? Then come to board and shape the future of e-commerce with us.

Diversity belongs to us, like the Elbe to Hamburg: We stand for openness, respect and tolerance, without If and But. Let's put the sails together – regardless of where you come from, who you love or what you believe in. Because you're unique and that's what we're looking for.

With us you can bring ideas and advance projects, engage in networks for your heart topic and actively shape our corporate culture. Trying things, thinking new, being innovative, growing beyond themselves – this is our mindset. Let's reach something big together. Whether you work on campus or at home. LASCANA, a trademark of Otto (GmbH & Co KG), is one of the leading multichannel providers for lingerie, laundry and swimwear in Germany. We are represented nationwide with 27 separate branches. In addition, there are over 900 shop-in-shop areas with renowned department stores in Germany and abroad as well as LASCANA online shops in seven countries. We want to go ahead. You too? We are a team of 15 motivated minds that burn for the further development and marketing of www.lascana.de. When implementing projects, we work closely with various interfaces such as agencies, assortment team, marketing and others. For us, SEA, Display-Advertising, CSS or Webtracking are our daily bread - and our passion! An open, dynamic and well-launched team awaits you, with which it will never be boring. Many speak of “Homeoffice” – we of “hybrid or mobile work”: You can work remotely up to 50% of your monthly working hours. Our teams, together with their leadership, decide how to balance out local time and mobile work.

You work independently in the daily business in the analysis, design and optimization of our online marketing activities and the online shop (SEA, SEO, affiliate marketing, display ads, newsletters, push notifications, etc.). You support the implementation of campaign and competition analyses. You jonglier with key figures such as conversion rate, CPC and CTR. You enter your own online marketing channel: the evaluation and creation of push & inbox messages. You support the design and implementation of e-commerce and shop management projects, such as the introduction of new shop features and the operational support of the shop and features on lascana.de. You'll create and care for our teasers and our content in the Shop Content Management System. After your one-to-two-month onboarding, you have the opportunity to take over your own projects, such as the lascana.de Advent calendar. You're not sure if the internship suits you? – Then please contact Alina Biblik (alina.biblik@lascana.de) or Michael Reest (Michael.Reest@lascana.de) from the team.

Must-have: You are a registered student in the field of economics or communication sciences or in a comparable course of studies or you are in your Gap Year between Bachelor and Master. You can support us from 01.08.2026 for at least 6 months. You are open to employing you more with AI tools and using them for your work. Your language level: German C1 (skilled language use) and English B2 (self-employed language use). Nice-to-have: First photoshop and HTML knowledge are of advantage. You are interested in getting an insight into the online world, the brand concept and the range of LASCANA. You can also be available for longer than 6 months? We have the opportunity to complete the internship for 9 months, as required and in consultation with the team. Please contact us!

Professional & personal development Further training courses such as OTTO Academy, Digital Learning Platforms (including Master Plan), Mentoring, Hospitations, Open Feedback Culture, Vocational Orientation Formats, Collaboration in Final Works, Fixed Personnel and Direct Persons in HR Culture and cooperation Students@OTTO Community & Networks, Coworking & Social Spaces, Leadership at eye level, flat hierarchies, independent & independent work, regular employee surveys, Leading Principles, free hot drinks and diverse – also vegan – food offer Remuneration & supplementary benefits Attractive remuneration (1300 € - 2266 €), 15% personnel discount (on OTTO article) as well as numerous Benefits & employee offers (e.g. events, travels), 30 holiday days p. a., basic technical equipment Students@OTTO Onboarding One-week onboarding program for students consisting of: Welcome Session, Pulse Lectures, Get-Together & Board Stalk Work-life balance Hybrid working model with up to 50% remote work per month, flexible working hours (running time), 37.5h week Health and well-being Mindfulness and stress management courses, occupational health & psychosocial advice Mobility Germany ticket, free parking, e-store columns, StadtRAD stations & many Benefits more! You still have open questions? Then please contact us by e-mail to registruiting@otto.de. We'll get back to you as soon as possible. Here you can find further tips about your online application. .