Head of Marketing (m/w/d)

Since July 2023, the Abacus Umantis combines the best of two worlds.

While Umantis has been a pioneer in HR IT solutions since 2000, Abacus has become the largest and most successful independent ERP software developer for small and medium-sized companies in Switzerland within 40 years. These long-term HR IT expertise combined with great innovative strength enable us to offer a holistic AI-based HR suite. With more than 100 employees at Munich, Freiburg and St. Gallen (CH), we digitally form the entire HR value chain. With this we create sustainable added value for our medium-sized customers in DACH.

We are looking for a:n Head of Marketing (a) in the metropolitan region of Munich, which drives our fast growth in the German market and further expands our market position in DACH. We are highly motivated, creative and dynamic. We work independently and do not hesitate to take care of ourselves regardless of position and task. With us, everyone can rely on each other. Inspired by personal experiences and strengths of individuals, we grow beyond us in our team.

Development and implementation of marketing measures to achieve our business goals Annual planning of campaigns and responsibility of budget and campaign controlling (in cooperation with our agencies) Implementation of strategic plans in the field of digital marketing to increase our reach and visibility and strengthen our brand Expansion of our brand and ensuring a consistent brand message across all channels (events, email campaigns, websites, advertising material, etc.) Define short and long-term goals for your department and responsibility for all online marketing activities Understanding the various SME and SMEs target groups and reaching the relevant contact persons (HR, IT, GF) at the right time in the right place Tracking the results of marketing activities and creating detailed reports with marketing analyses and all relevant marketing KPIs Employee responsibility for a highly motivated team Leadership of a core team in St. Gallen (Switzerland) and close cooperation with Peers including the management in the DACH area and thus the need for hybrid working methods (virtual and physical)

Complete studies or relevant training in the fields (HR/ERP/CRM) software, marketing and communication or commercial training with many years of experience in marketing Mind. 5 years of professional experience in a similar position Experience in performing proven successful (digital) marketing campaigns Flexibility and Elan to keep in our dynamic market environment Ability and joy to work on multiple projects simultaneously commitment, willingness to use, a strong will to design and interest in regular travel, whether for events or meetings at our other locations in the DACH area Experience in the efficient use of marketing budgets and resource distribution Confidence with popular marketing tools like Web Analytics and Google AdWords Enhanced experience in SEO/SEA/SAM can be an important asset Interest towards HR & Technology Trends, as well as an affinity and/or knowledge of the HR & IT industry, the provider and marketing of digital solutions Integrity and excellent communication skills combined with efficient and team-oriented working Stylish German as well as good English skills are mandatory

A dynamic & motivating company - with us your ideas are heard, because we want to grow together! Exciting Benefits, an attractive remuneration and regular team events are waiting for you! Fast decision-making and direct cooperation with management, agencies and service providers Modern soft and hardware with a well-equipped workstation Flexible working hours paired by the possibility of mobile work Individual development possibilities (on- & off the job) JOBV1_EN