Digital Marketing Manager*in (m/f/d)

Campaign Taxation (Paid): You set up our planned campaigns on LinkedIn Ads, Google Ads and YouTube Ads, monitor them and optimize them continuously. For Google Ads, you write the ad texts on the basis of campaign context, landing pages and input from the team. You know the platform logics, the targeting options and the adjusting screws that really move. Owned Channels: You are responsible for our visibility on the OPEN own channels – website, blog, newsroom and YouTube channel. You make sure that landingpages are converted, content gets their stage and our YouTube appearance also acts beyond Ads as Owned Media (Playlists, Thumbnails, YouTube Search Optimization). SEO & GEO (Generative Engine Optimization): You make sure that our content not only ranks with Google, but also is found and quoted by ChatGPT, Perplexity, Google AI Overviews and Co. as a source. You actively test the development of the AI search and translate it into concrete briefings for our content creators. Conversion optimization: You continuously improve the performance of our landing pages with A/B tests, clear hypotheses and clean evaluation. You work closely with the campaign control in the team. Sparring with Content & Graphics: You give our editorial team and our kind team concrete, channel-specific feedback – which formats, image language, which headlines work on which channel. If it fits, write or edit yourself – with the same quality we have on our entire content team. Trend observation: You actively follow what is happening with LinkedIn, Google, YouTube and the AI search and give the team impulses before we have to respond. Tracking, Analytics & Reporting: You keep our cross-channel tracking clean (GA4, GTM, LinkedIn Insight Tag, conversion tracking) and measure the success of all channels using clear KPIs. You assign the numbers, report regularly to Director of Marketing and use the findings directly for the next campaign round. In the medium term, we are building the LinkedIn Organic area with you – thought leadership for our experts and reach through employees as multipliers. Our newsletter and e-mail-Owned-Media also grows into your responsibility in a perspective.

You have a degree in marketing, BWL, communication or a comparable career. You bring several years of experience in digital marketing, ideally in the B2B or Tech environment. You work independently, meet decisions and don't need anyone to give you tasks – but someone you can discuss with at eye level. You are interested in our topics – CRM/CX, Commerce, Digital Experience, Software Consulting – and bring the willingness to deepen your mind. Very good knowledge of German and good English in word and writing are of course for you. You bring the willingness to travel to our locations in Kassel or Cologne.

An open, valuable working environment with a team looking forward to your ideas. We rely on modern cooperation, structured processes and digital processes. Team events and regular get-together formats for the perfect mix of work and fun. Exciting and varied projects with renowned customers. Flat hierarchies and the possibility of introducing and implementing own ideas. Chance for further development: We are happy to support your further education and training. A first-class, modern office (high-adjustable desks, state-of-the-art technology, very good connection to the ÖPNV) and equipment for your home office. .