Messe München GmbH | Germany | 81xxx, 80xxx München | Permanent position | Part time - flexible / Full time / Home office | Published since: 31.03.2026 on stepstone.de
Head of Sales, Sponsoring und Partnership IAA MOBILITY (m/f/d)
Do you want to help shape the future of mobility and make it possible for our customers and visitors? Then you are right in our team. Together with the brand owner, the “Verband der Automobilindustrie” (VDA), we design the IAA MOBILITY as the world’s leading platform for mobility, sustainability and technology at the Munich site. They work in an ambitious team and are responsible for the international/national distribution and marketing of all products for exhibitors, partners and sponsors of the IAA MOBILITY. This includes the products and areas of the B2B formats at the Messe München exhibition grounds, as well as the B2C formats and experience & test runs in Munich city centre. For our team IAA MOBILITY, IAA MOBILITY Sales, Sponsoring and Partnership, in the Mobility Division, we are looking for a Head of Sales, Sponsoring and Partnership (m/w/d) IAA MOBILITY. This position is a permanent employment in full or part-time. .
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Your tasks • Your profile • What we offer
You control and coordinate the IAA MOBILITY Sales, Sponsoring and Partnership Team as well as the cooperation with the format teams of the Open Space, Summit & Conference, Experience as well as interface departments Services, Marketing and Communication, as well as Media Sales, Sales Germany and the foreign representative network. You are responsible for the promotion of team development and motivation and develop and set clear goals together with the team and ensure team performance based on defined KPIs
You are responsible for the strategic planning, implementation and maintenance of all sales, sponsorship and partnership measures. This includes the development and implementation of comprehensive sales strategies to achieve the sales goals, the identification of new market opportunities and potential analyses and the creation of tailor-made sponsoring and partnership packages in cooperation with the event team that meet the needs and objectives of sponsors and partners
You guarantee the establishment and maintenance of long-term relationships with key customers, partners, sponsors and stakeholders, regular interaction with existing and potential customers and partners through visits by networking events, conferences and personal meetings. The negotiation and conclusion of sponsorship agreements and partnership agreements are also within your responsibility
You are responsible for generating sales by marketing the areas and packages to exhibitors, the distribution of sponsoring packages and the formation of strategic partnerships. Developing innovative sales strategies is one of your core tasks
You regularly produce reports on the sales activities, the performance of the sponsoring engagements and the ROI of the partnerships. The use of CRM and analysis tools to optimize sales processes and to increase effectiveness are part of daily tasks.
You conduct market analyses to identify trends, challenges and opportunities in the field of mobility. You keep an eye on competitive activities and adapt the strategies to ensure a leading market position. You are responsible for creating and monitoring the sales, sponsoring and partnerships budget and report to the Exhibition Director
You have a successfully completed (specialized) degree in the field of business administration, marketing, communication or a related field and bring at least 5-7 years of professional experience ideally into leading sales positions, preferably in the automotive/mobility industry or related technology industries. You also have proven successes in building and maintaining long-term business relationships and partnerships. A comprehensive understanding and a network in the mobility industry and its key players are prerequisites
You have many years of experience in the development and implementation of sales strategies aimed at increasing market share and growth. You will also learn about the planning and implementation of sponsoring activities and partnership programmes. You have the ability to conduct commercial negotiations and successfully conclude contracts. Advantages in the field of event management and promotion
You are safe in handling MS Office, project management and budget planning tools. You are ideally bringing together salesforce and data analysis tools, complemented by the capabilities in handling modern sales platforms and digital marketing tools
You are a team player and act independently in a dynamically changing environment. Highly pronounced analytical and strategic conceptual skills are yours. You are an organizational design and decision-making, stress-resistant and can handle printing situations. You also bring strong leadership qualities and the ability to motivate and inspire teams. You are strong in internal and external communication and in building networks
You bring German and English into word and writing, and further language skills would be advantageous
You have a high level of customer orientation, innovative ability, flexibility and loadability and a high level of service and customer orientation are of course for you. Furthermore, do you bring the willingness to national and international missions and have a strong understanding of cultural differences and the ability to work effectively in an international context? Then you are our candidate. Apply! We look forward to welcoming you!
A motivated and committed team in which collegial support is at first place
Responsibility in a diverse working environment with exciting and challenging tasks
International and national customers and projects
Various individual internal and external development and training opportunities
Attractive and extensive social benefits (company pensions, travel expenses, childcare allowance, canteen etc.)
Active health management (own health studio, mobile company fitness, bike leasing)
mobile work
Work
Promoting social engagement with up to 4 days of special leave per year
Location
![]() | Messe München GmbH | |
| 81829 München | ||
| Germany |
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