(Senior) CRM Manager (all genders)

SNIPES is one of the world's leading sneakers and streetwear retailers with over 750 stores and nearly 10,000 employees in Europe and the USA. We inspire our customers with a wide range of brand portfolios such as adidas, Jordan, Karl Kani, New Balance, Nike or Vans, as well as our own SNIPES collections and successful collaborations. The stores together with the online shop and a sales agency make our core business. But SNIPES is more than that: we are deeply rooted in the global streetculture community, working with key figures from the scene and engaging in the areas of music, dance and action sports for talented athletes or creative artists. If you are ready to face new challenges in the team and Streetculture and Urban Fashion is your thing, then become part of the SNIPES Family!

Be part of our digital growth course! As (Senior) CRM Manager:in you are the heart of our customer loyalty. You are responsible for the strategy, planning and implementation of our CRM measures and projects across all relevant channels and countries. You always have the latest trends and technologies in mind to continuously improve our customer approach and thus significantly increase customer loyalty, conversion and retention. (Senior) CRM Manager (all genders)

You are responsible for the planning, implementation and further development of our CRM/Loyalty measures via the CRM channels (including e-mail, app, print) to sustainably strengthen customer retention Develop and optimize omnichannel campaigns to generate and convert value-containing leads and increase conversion rate Continuously analyze the performance of your actions by means of detailed KPIs and A/B testing and promote the implementation of personalization and segmentation concepts Work closely with Product & IT, Data, Analytics and Marketing and act as project managers and central mediators to create synergies Replace innovative CRM projects to improve customer loyalty and retention

A successfully completed study in the field of business management, marketing, e-commerce or a comparable subject 3-5 years of relevant professional experience as CRM Manager:in the e-commerce environment Funded knowledge in the analysis and segmentation of customer data and in the handling of CRM tools, ideally Emarsys A structured way of thinking and a good feeling for processes, data and KPIs, coupled with creative ideas and innovative spirit Passion for current trends and benchmarks in CRM and Loyalty Flowing German & English skills and ideally further language skills complete your profile A pronounced hand-on mentality, strategic thinking and high self-initiative Passion for sneakers, streetwear and digital trends

Personal Education / Job Ticket / Job Wheel / Staff Parking / Personal Discount on all Brands / Urban Sports Club / Company Gym / Good Canteen / Mobile Work / Staff Events / After Work / Corporate Benefits / Occupational Care JOBV1_EN