Online Marketing Manager with a focus on Social Paid, Affiliate, Retargeting, 2 years limited (m/f/d)

You plan, control and optimise our performance campaigns in the Paid Social, Retargeting and Affiliate channels along clearly defined goals You optimise and control KPI-based reporting for success measurement and performance optimization You create, structure and book campaigns independently in the relevant tools and answer budget and bid control You coordinate your own tasks including Conception, media planning, analysis, evaluation and optimization of Paid Social, retargeting and affiliate campaigns Through continuous analyses, A/B tests and data-driven optimizations, you will increase conversion rates and the efficiency of our measures You design and implement creative campaigns in close cooperation with our in-house digital design team – including ideation, briefing, testing and performance evaluation You understand, brief and check tracking setups (e.g. Tag Managers, Pixels, Conversion Events) and secure a reliable data base Through continuous performance monitoring, budget planning, forecasting and development of scaling and efficiency measures, you can ensure the success of the measures You coordinate agencies, service providers and internal stakeholders and agree closely with product management and marketing You implement operating social ad campaigns (including UCG, influencers, product, action campaigns) on all META channels (Perspective LinkedIn, Xing, Tiktok, Pinterest, Youtube, Snapchat) Through continuous identification and evaluation of social media trends/ digital trends and new advertising opportunities, you use potential

Completed studies, ideally focusing on online and/or social media topics, or comparable training. At least 2 years of operational experience in the management of paid social campaigns in a data-driven e-commerce environment Embossed Analytical Competence and Experience with Conversion-Lift Models, Incrementality, Attribution Logics and Creative Testing Methods Safe handling of social media analysis tools (e.g. Meta, LinkedIn) as well as popular campaign, tracking, analysis tools (e.g. Meta Ads Manager, Google Ads, TikTok Ads, Web Analytics, Google Analytics) as well as MS Office Experience in creating targeted and cross-channel campaigns Creative, analytical and structured working, coupled with team spirit, initiative and professional appearance Openness for other topics related to performance marketing Embossed analytical understanding, KPI orientation and test and hypothesis-based work Self-employed working, communication strength and team capacity Good technical understanding of tracking, attribution and data flows as well as safe handling in topics such as events, cookies and consent management Excellent oral and written expression in German (at least C1 level)

A job in a successful, dynamic and future-oriented family business with flat hierarchies Interesting, complex and responsible activities in a highly motivated team Family-friendly and flexible working hours through our sliding time control and the possibility to work in the home office (40%) A 38-hour week and 30-day holiday with a full-time job Versatile staff offers: free fruit, water and coffee, bAv, BGM measures, JobRad, employee discounts via the cooperation partner “Corporate Benefit”, etc. .