Specialist in Personnel Marketing / Employer Branding (m/f/d)

Own development, development and implementation of measures of internal and external personnel marketing / Employer Branding to strengthen the employer brand Project management including budget and media planning of all measures relating to the employer brand (such as social media campaigns, advertising materials, personnel report) Public and press work on employee-related content of the city (e.g. on social media platforms, career website etc.) Responsibility for and further development of the internal event program for employees Coordination, coordination and communication with internal interfaces (e.g. recruiting), stakeholders within the city administration and external companies Monitoring and analysis of key figures for success measurement

Completed university degree (FH Diploma / Bachelor) in a discipline suitable for the tasks (e.g. economic, media or communication sciences, marketing) Professional experience as a marketing all-rounder*in on agency or company site In-depth knowledge in marketing, in particular in the social media sector and in the platform and target group-specific creation of content Knowledge of Adobe / Affinity are also advantageous Project management skills as well as an independent, targeted way of working Strategic view for the whole and interest in varied tasks in an innovative work area High self-motivation, communication skills and joy in cooperation with diverse groups of people

A secure, versatile and mobile workplace in a central location 30 days holiday plus a family day and additional work-free days (24.12. and 31.12.) Entrance fee from € 60,700 per year or a fair and transparent remuneration according to TVöD 11 39 hours per week with flexible working time (time recording with sliding time account) so that the job fits to life A full-time job, which is also part of it Free job ticket (total RMV area including takeaway) Bicycle leasing, secured bicycle parking and showers in the town hall Occupational pension at ZVK Darmstadt Development promotion through internal and external training opportunities and a variety of measures for good management culture Health management for physical and mental well-being Attractive discount platforms Support in housing and kita field search An open-minded working culture that reflects in daily coexistence and our solution-oriented action Free membership in the City Library