Lead Generation Manager mit Schwerpunkt Emailmarketing (m/f/d)

In the personnel consulting industry, HAPEKO Deutschland GmbH is one of the established actors with medium-sized embossing and nationwide presence. It combines data-driven marketing with high consulting quality to ensure sustainable growth in a competitive market. Short decision-making, liability and partnership cooperation characterise the culture. The focus is on measurable results, clean process design and consistent brand communication across all channels. In the course of the recently realized change of the ATS/CRM core system into a Salesforce environment, e-mail marketing is to be professionalised on new feet and at the same time.

Do you bring well-founded experience in email marketing, ideally in the vicinity of Salesforce Marketing Cloud, and want to strategically build and develop campaigns? Then take responsibility for lead and lifecycle routes and design performance, automation and quality at HAPEKO.

You design, control and optimise holistic email marketing programs (Lead Nurturing, Lifecycle, Reactivation) along defined goals and KPIs. You develop segmentation and personalization logic, derive target groups from CRM data and continuously improve the relevance of the content. You are responsible for campaign planning including Content recordings, timing, shipping logic, frequency management and coordination with internal stakeholders. You implement marketing automation routes, test hypotheses (A/B and multivariate tests) and systematically scale successful approaches. You control operational implementation and quality: templates, availability, consent management, data hygiene and compliance with GDPR standards. You create performance reports, interpret results (Open/Click/Conversion, Pipeline contribution) and manage specific optimization measures. You coordinate external service providers/tools, prioritize backlogs and conduct projects independently from the design to the rollout. You work closely with sales and recruiting to increase lead quality and improve handovers to downstream processes.

You convince with a structured, solution-oriented mindset and keep track of parallel campaigns. You work independently, communicate clearly and create liability in coordination with various disciplines. You act data-based, think in customer journeys and have a good sense of audiences, tonality and branding. You are safe in handling KPIs, testing methodology, segmentation and marketing automation/CRM processes and can translate requirements into clean campaign and tracking setups. Knowledge of accessibility, data quality and legal framework conditions (in particular GDPR/approvals) complete your profile. You have completed training or completed studies in a relevant area and ideally bring professional experience in a medium-sized service environment. The independent design and control of projects in email marketing is very advantageous, in particular in the Salesforce environment. We require very good knowledge of German and English, and additional Spanish knowledge can be of advantage as we have a Spanish partner in AI and development issues.

Attractive compensation package within the framework of EUR 50,000–90,000 p.a. (depending on experience) and a planned start at the next possible time. Variable content components without cover are of course in a performance-oriented area such as this. High design playroom: You develop email marketing strategically and implement their own ideas measurably. Medium-sized structures with short decisions and direct cooperation with relevant stakeholders. Professional working environment in Hamburg with modern tool landscape and clear performance goals. Targeted further development through training, savings and professional exchange in the marketing environment. Compatibility of work and private life through predictable processes and responsible, realistic objectives. .