Volkswagen AG | Germany | 38xxx Wolfsburg | Apprenticeship | Full time | Published since: 05.01.2026 on stepstone.de
Traineeship in communication, focus on digital communication (m/f/d)
We want to revolutionize and shape the mobility of tomorrow. For this we are looking for talents who are willing to go with us completely new ways and are not afraid to make mistakes. We are looking for personalities who want to put extraordinary things on their feet. And talents that believe in the innovative power of great ideas. Are you there? The Volontariat of Volkswagen Communications is a two-year training certified by the German Academy for Public Relations (DAPR). They learn to plan and implement communication projects for a globally active automotive group. You are employed in various departments of Volkswagen Communications. A volunteer with a focus on digital communication conveys sound knowledge from the fields of social media communication and data analysis. Learn how social media content is planned, created, controlled and evaluated. You will conduct projects in our Data Intelligence and Social Media team. We look forward to your application. .
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Your tasks • Your profile • What we offer
Working on PR concepts that are holistic and channel-widely oriented towards the needs of the target group (“Social Core”) Content Management: Planning, creating and publishing creative content such as texts, images and videos Campaign Management (Owned, Earned): Planning, Taxing and Optimizing PR Campaigns on Various Social Media Platforms Community Management: Interacting with the Community, answering comments and inquiries as well as moderating discussions Monitoring, analysis & strategic reputation management: independent analysis of performance data, collaboration and creation of strategic cross-channel analyses, securing strategic priorities and corporate objectives Implementation of a project in the Data Intelligence Team and up to four other projects in various communications departments Other tasks are: planning and implementing diverse communication topics and projects, supporting operational and strategic communication work, organizing and accompanying media appointments of different formats, supporting communication at another group location.
Complete master's degree in the field of media/communication as much as possible with focus on data analysis, statistics, data-driven marketing, etc. High affinity for social media Analytical mind and fun at work with data High level of creativity and curiosity Joy of working in an agile environment At least six months of practical experience through relevant internships German and English Language Level C1 Above-average expressiveness Team-oriented and independent action Safe and communicative appearance driving licence class B
Location
 | Volkswagen AG | |
| 38440 Wolfsburg | ||
| Germany |
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