Duales Studium Marketing (B.A.) - Coconut Heads GmbH

Start your future in marketing together with Coconut Heads GmbH and the IU International University. In dual studies, you combine practical work in the company with courses on two days a week on campus. Interactive teaching materials help you to deepen your knowledge.

Coconut Heads GmbH is a brand-formance agency with locations in Dortmund and Berlin. We combine creative brand communication with data-driven marketing and develop individual solutions in the areas of branding, social media, content creation and performance marketing. We offer varied projects, flat hierarchies and a modern working environment with plenty of space for your own ideas.

Become part of our team and start with us on October 1, 2026.

At the practical partner - Coconut Heads GmbH: You don't have to pay tuition fees – we take over this from Coconut Heads GmbH for you! You receive an attractive additional remuneration from us You work with motivated and competent colleagues: You have development and training opportunities You can participate in our team events At the IU - Campus Dortmund: A state-approved study, with practical content and the degree Bachelor of Arts (B.A.) Your study advice, study guides and teachers support you at any time and you learn in small groups You have the option to apply for BAföG Ideal career prospects await you through practical teaching You benefit from attractive discounts at UNiDAYS, Spotify, 25hours hotels and other IU partners

You create social media content and make sure your designs are thrilling the audience You develop creative concepts for brand communication that you implement together with your team You analyze data from digital campaigns to continuously optimize your ideas You work independently on exciting customer projects and bring your creativity You use modern tools to create content and drive your personal development

Start your studies at the IU with (special) abitur, a qualified professional degree or as a national. Technicians:in/operator:in You can prove German skills according to language level B2 You bring enthusiasm for creative brand communication and innovative marketing strategies so you can actively contribute new ideas You have a good feeling for social media and content creation trends, making you quickly recognize current developments You like to work in the team and appreciate an open corporate culture where you can develop yourself personally You take responsibility for your projects and drive them forward autonomously while you are flexible on new challenges You are motivated to continuously develop and develop your skills in digital marketing so that you always stay at the heart of time Career prospects: If you have successfully passed the final exam, you have the opportunity to take over with numerous development possibilities.

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