0Loyalty Program Manager*
DAW SE | Germany | 64xxx Ober-Ramstadt bei Darmstadt | Permanent position | Full time / Home office | Published since: 30.01.2026 on stepstone.de

Loyalty Program Manager*

Branch: Building construction above... Branch: Building construction above and below ground


With around 6,300 employees and numerous production sites in Germany and abroad as well as 1,58 billion. We are one of the leading groups of companies for paints, varnishes, building protection and energy-saving thermal insulation composite systems in Europe, based in the Rhine-Main area. In the professional and DIY business we are market leaders with our well-known brands Caparol and Alpina. To strengthen our Group Marketing, we are looking for you as soon as possible Loyalty Program Manager In this role, home office and mobile work within Germany is possible on a total of 9 days/month (based on a full-time activity). () DAW counts man. As colourful as our colors and as diverse as our brands are also the people who work with us. Whether age, gender, skin colour, origin, language or religion: we do not make a difference. With us, any part of the DAW family can become who wants to shape our vision of healthy and sustainable living spaces. .

Your tasks • Your profile • What we offer

You develop global framework conditions for loyalty programs that are consistent with the group's general marketing objectives. You adapt the program elements to local market requirements and customer preferences. You work with the country teams to ensure seamless implementation and integration of loyalty initiatives. You monitor the performance of loyalty programs across groups and adapt strategies to optimize customer loyalty. You define best practices and guidelines for loyalty programs to ensure consistent application across groups. You collect customer feedback and customer retention key figures to optimize the program offer. You coordinate cross-border measures to create a uniform approach to customer loyalty. You identify opportunities for innovation and expansion within existing program structures.

You have successfully completed a degree in marketing, business or related fields. You have several years of experience in customer retention, loyalty and loyalty programs as well as in project management. You have a high understanding and excellent communication skills. You have strong conceptual skills and are able to work structuredly. You have experience in designing, planning and implementing customer retention measures. You can communicate in English and German. Ideally, you can provide us with your application documents in English.

Jobs where you can move Together with you, we shape the future of sustainable construction. Make the world more colorful, more beautiful, more sustainable – and more liveable with your ideas and creativity! Owner-run family business DAW is 100% owned by the Murjahn family and you can feel it. We are now owner-managed in the fifth generation, not about fast profit, but about long-term and sustainable growth. With us, families, siblings and relatives work on door. Free space to shape Because we want you to fully develop your potential, we offer you plenty of space to introduce and implement your ideas. Either on the job or as part of one of our numerous innovation formats. We also involve you in decisions and take into account your needs. Sustainability in all matters For us sustainability is not a fashion word, but part of our DNA. Already very early we realized that sustainable success is only possible if we act in accordance with the environment and resource-saving. Sustainable action is reflected in our climate strategy as well as in our long-term and sustainable business and product philosophy. The relationships with our employees are also lasting, some of which hold our loyalty for more than 30 years. Flexible work: More time for hobbies and family At our locations we offer different working time models depending on the area and activity. Wherever possible, we rely on flexibility through sliding time and mobile work. Content: More than 12 monthly containers As a collective employee, you benefit from our house tariff, which is based on the chemical tariff. And thus not only from attractive 12 monthly salaries, but also holiday and Christmas money. For our non-tariff employees special benefits apply. Your exact salary depends on the respective place and your individual requirements and is finally calculated. Operational health promotion Our health promotion program takes into account all aspects of your health and is based on the four core modules of exercise, nutrition, relaxation and prevention. The programme is constantly being extended. .

Location

ava DAW SE
Ober-Ramstadt bei Darmstadt
Germany

The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.

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