Senior CRM Lifecycle Manager

Lead Conversion & Nurturing: Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads. Use persona, behavioral, and source data to build segmented and personalized workflows. Collaborate across teams to tailor messaging to the user's persona and journey stage. Addressable Base Growth: Own all opt-in touchpoints, including newsletter pop-ups and onsite forms, and lead experimentation to improve performance. Track and improve double opt-in (DOI) rate and consent quality. Ensure opt-in tracking is consistent and compliant across platforms. Strategic Partnerships & Campaigns: Drive CRM execution for key partnerships, brand launches, and other strategic initiatives. Coordinate stakeholders across CRM, Brand, Copy, Tech, and external partners. Apply CRM best practices to drive partner campaign performance. Campaign QA, Monitoring & Hygiene: Own delivery and quality across lead and onboarding campaigns for CRM. Monitor deliverability, error rate, DOI trends, and other hygiene metrics. Troubleshoot proactively and build internal dashboards to surface learnings. Ensure all communications are compliant, consistent, and performing.

3–5 years of CRM or lifecycle marketing experience, ideally in DTC, subscription, or eCommerce environments. Proven experience creating and executing campaigns in tools like Customer.io, Braze, Iterable, or Klaviyo. Confidence working with data platforms like Tableau, GA, or Looker to analyse performance. Strong attention to detail—you notice what's broken before anyone else does. Comfort working cross-functionally with a wide range of stakeholders in Brand, Copy, Performance, Data, Product, and Tech. German and English fluency. Structured, proactive, and ready to take ownership. Nice to Have Basic HTML for email QA. Familiarity with GDPR/EAA and CRM deliverability best practices. Experience containing referral, loyalty, or new marketing channels.

Own and scale CRM in a high-growth healthtech: At FORMEL SKIN, you'll shape how we connect with and retain our patients through smart, data-driven journeys. This is more than a CRM role—it's a strategic opportunity to craft personalized experiences that drive loyalty, reactivation, and long-term growth. Collaborate across teams, take full ownership of your projects, and help what best-in-class define lifecycle marketing looks like in digital dermatology. Benefits to perfectly fit you: every candidate is unique, and we're dedicated to supporting your specific and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible hours working & a remote work allowance. Building a great team together: At FORMEL SKIN, we believe that building a great team and fostering strong interpersonal relationships are fundamental to success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals. .