Digital Sales Strategy, Channel Development & Online Market Development / Online Strategy & Channel Development Specialist (m/f/d)

Bestway® is one of the world's leading manufacturers of inflatable recreational items, storage pools, mobile whirlpools, water sports and outdoor products. Based on our German headquarters in Neumünster, we serve the entire German and Austrian market as well as the associated places in Europe. From customer service to in-house marketing to sales or supply chain, our team of nearly 60 employees operates across 6 departments to ensure the best service. Our long-term partners include well-known sizes from DIY, LEH, drugstore, online trade, toys and many more. In addition, Bestway® sells the almost 1,000 products range on www.bestwaystore.de as well as on all popular sales platforms.

For our headquarters in Neumünster we are looking for the fastest possible time

Digital Sales Strategy, Channel Development & Online Market Development / Online Strategy & Channel Development Specialist (m/w/d)

40-hour basis.

Digital trade is developing faster than ever. New marketplaces, business models and sales channels are emerging continuously. At the same time, the requirements for coordination between B2B customers, marketplaces, drop shipping, own business and stationary trade are growing.

This is why we create a new strategic position within our sales team. As an online strategy & channel development specialist, you do not develop a single sales channel, but the digital market of the Bestway® brand.

Your mission: You do not coordinate sales channels. You develop the digital sales ecosystem of the Bestway brand. You analyze market changes, develop cross-channel strategies and ensure that B2B customers, marketplaces, Drop Shipment, own business and future business models play together optimally. The focus is not on the success of a single sales channel, but on the sustainable development of the Bestway® brand throughout the digital market.

*For reasons of better legibility, we have dispensed with the simultaneous use of male, female and various language forms and used the generic masculine. All names of persons apply equally to all sexes.

Your tasks

Developing a long-term online strategy for the Bestway brand Identification of new marketplaces and digital business models Assessment of new market potentials and derivation of strategic recommendations Development of a cross-channel sales strategy Coordination of all online sales models (own business, B2B, FOB, DDP, Drop Shipment and marketplaces) Avoiding cannibalization, unnecessary price fights and conflicts of interest Strategic development and further development of online business and Drop Shipment Definition of the optimal channel allocation of individual products Development of new online divisions together with suppliers and internal departments Analysis of market, price and competition developments Building appropriate KPIs and an early warning system for market changes Assessment of the opportunities and risks of own business compared to alternative B2B sales models Development of recommendations for action within the meaning of the Bestway brand Close cooperation with sales, e-commerce, marketing, supply chain, customer service and our international locations

You have a completed commercial training / a completed study or a comparable qualification. You have experience in e-commerce, business development, sales, marketplace or category management. You have a well-founded knowledge of how to deal with the current applications of the MS Office package, especially Excel, and are safe to use modern AI tools. You have very good German (C2 level) and at least good English skills (B2 level) in word and writing as well as good ways of handling. You are characterized by your strategic and analytical thinking and are interested in digital business models and online trading. You take responsibility with heart and mind for your tasks and keep a cool head even in stressful situations. You're a team player working with your team and other departments. You are passionate about the Bestway® brand and identify with our products. And this is especially important to us: you are neither classic distributor nor classic e-commerce manager. You think cross-channel, bring different interests together and develop solutions that ensure the long-term success of the Bestway® brand. You decide not for a single distribution channel, but on the basis of a holistic view of the market, brand, customers, economy and sustainability.

Security: Modern, permanent workplace in the international environment of a growing company Team: Lived du culture at all levels, free lunch and events Work-Life-Balance: annual work-time account for the compensation of seasonal fluctuations as well as performance-oriented payment with 30 days vacation p.a. based on a 5-day week Social benefits: occupational retirement, employee rebates and promotion of sports and health Further development: Tailored training offers and performance-oriented promotion opportunities

Note You feel addressed? Then apply until 16.08.2026 with your expressive and complete application documents. We look forward to your application! !