SEO/Tracking-Manager (m/f/d)

You carry out regular crawls with the usual tools, evaluate the results technically and translate them into clear recommendations for action for our customers. You work with the Google Search Console every day, identify chance keywords and content gaps and guide specific content roadmaps. You control the event tracking concept, define events cleanly for our development team (Naming, Parameters, Trigger), implement them in Google Tag Manager and monitor them in Google Analytics 4. You analyze how KI models (ChatGPT, Perplexity, Gemini, Google AI Overviews) are currently performing our customer brands, keep track of the development and develop targeted measures that make every single AI interaction a brand signal. You produce thematically and semantically relevant content for maximum processability – both for classic search and for generative AI systems. AI-assisted (ChatGPT, Claude, Gemini & Co.), but with technical depth and eye dimension. You take the implementation of content directly in the CMS — from texts to Title Tags and Meta Descriptions. You are in direct contact with our customers — by email, call or on site.

Reliable experience in at least three of the following areas: SEO, web analytics, content marketing, technical web tracking Safe handling of Google Search Console and solid basic understanding for technical SEO (crawling, indexing, core web vitals, structured data) Interested in how brands are visible in AI search results (ChatGPT, Perplexity, Google AI Overviews & Co.). First GEO experience is advantageous, but no need. Motivation to deal intensively with crawling tools, GTM and GA4 — unless you can Very good German knowledge in word and writing (du textest!), very good English knowledge Independent, structured working and high sense of responsibility Ideally first experience with Shopware 6, TYPO3 or a comparable CMS Basic understanding for HTML, CSS and JavaScript is a plus — you do not need to develop, but understand the result Experience in the environment of digital projects and consulting

Customer projects with substance, diversity and plenty of space for your own impulses An experienced team of development, design and marketing who likes to share knowledge Flat hierarchies and short decision paths Your own MacBook Pro and a multi-monitor setup Flexible working hours and remote possibilities Further education: conferences, certificates, training Quiet and modern working spaces with loft character and sufficient parking spaces in Passau as well as a high-quality design coworking space in Munich. That sounds exciting for you? Then convince us with your meaningful application including your salary presentation – we look forward to you! !