Praktikum Marktforschung / Consumer & Market Insights (m/w/d)

Discover your colorful talents in exciting and responsible tasks. Become part of the over 8,500-member HARIBO team in 26 countries. As a fruit gum no.1 we have a common goal: to bring joy to the world. With enthusiasm for our brand, your future colleagues are looking forward to sharing their knowledge with you – and in a business environment that creates long-term and secure prospects through independence.

Entry: from 01.07.2025 in Grafschaft (near Bonn) / Germany Period: 6 months

Welcome to the exciting world of panel data and consumer studies. In your 6-month internship, we offer you the opportunity to get deep into the various methods, tools and questions of corporate market research. Look forward to a friendly working environment in an open-minded and motivated team. Support us in a varied and diverse daily business and in projects You get deep into the exciting analysis and interpretation of commercial and household panel data You also work with the coordination and implementation of qualitative and quantitative consumer studies You learn to generate market and consumer-relevant insights and derive strategic recommendations for action for fire management As part of market research projects, you will get to know the cooperation with internal interfaces A family culture is waiting for you, shaped by childish joy and pragmatism You can also pay for minimum wages, an additional mobility bonus of € 130 and our strong internship network with regular meetings and events - even outside working hours

Your university studies in the field of market research, psychology, social sciences or economics, preferably focusing on marketing First experience in dealing with commercial and household panel data and with the corresponding tools (IRi XLerate Plus/IRi Liquid Data,GfK CIV/GfK AnalyzeIT) Pre-knowledge on qualitative and quantitative methods Joy in independent analysis and interpretation of data sets Very good MS Office skills, especially Excel and PowerPoint, complete your profile

Job and leisure: Flexible working in sliding time, paid free on 24. and 31.12., up to 5 days home office monthly Fair remuneration: For all according to minimum wage plus € 130 per month Internship benefits: Close support through internship support Health Management: Advantaged Urban Sports Club membership catering: HARIBO & MAOAM Naschflatrate at work, personnel discount, subsidy canteen Onboarding: Structured 100-day onboarding, Welcome Days with factory visit, HARIBO-Buddy, regular feedback talks JOBV1_EN