Marketing Manager / Brand & Communication - Parental Leave Replacement (m/f/d)

You develop our brand strategically and make sure that it is clear, modern and recognisable across all communication channels – from website and landing pages to campaigns to presentations and events. You translate complex topics about data, AI and performance into understandable, convincing brand messages and storylines. You control and coordinate marketing and performance campaigns together with external agencies – from conception to success evaluation. You work closely with internal interfaces (e.g. sales, consulting, event teams) and ensure consistent brand management across all touchpoints. You use CRM systems as a central link between marketing, events, website and sales and keeps in mind complex data and process landscapes. You analyze and report the performance of our actions (e.g., website, landing pages, campaigns) and make concrete improvements. You use modern tools – including AI-based solutions – to make processes, content and campaigns more efficient and effective. In short, you think marketing holistic – from brand to technology to performance.

Multiannual practical experience in fire management, marketing or corporate communication – ideally in a technology or data-driven environment A good understanding of how brand, performance marketing and technology play together Experience in working with agencies and in managing campaigns (e.g. SEO, SEA, Paid Social) Safe handling of CRM systems (e.g. Microsoft Dynamics or comparable) as well as understanding of website and landing page structures Joy in analyzing numbers and making marketing success measurable – without losing sight of the whole Very good communication skills in German and English Curiosity for new technologies and desire to use them in marketing A structured, self-responsible way of working and fun to drive themes independently – without leadership responsibility, but with a lot of design space.

Flexible working models: Highly flexible (hybrid) working time/location models, 30 days vacation and (Integrated) Sabbatical opportunities ensure a balanced work-life balance. Respectful working environment: Experience a respectful and fair approach that combines mutual respect with a culture of cooperation – for an environment in which people can develop and succeed together. Continuous training and intensive knowledge sharing: Use our excellent knowledge management, our Academy trainings or learn on the job to continuously expand your skills and share your knowledge with others. Mentoring and Buddy offers: Benefit from personal support and support that will help you in a targeted manner – in building your competencies and shaping our projects together. Time for professional and personal development: With the help of our Grow your Talent Platform, you can raise your professional and personal development to the next level and develop your professional and personal skills in a targeted manner. Health promotion and INFOMOTION Spirit: Discover offers for your physical and mental well-being. Get to know the INFOMOTION culture that combines sociality, humour and tolerance with real cooperation and mutual support. .