Dual study program Online Marketing & Marketing Management (B.A.)

In this dual marketing study, you combine theory and practice in a dynamic environment. From the start, you will get the practical part of your studies valuable insights into the world of marketing and digital business, take your own projects and are ideally prepared for professional life.

In the theoretical part of the dual marketing study, you obtain distinctive and practical know-how. You can transfer the acquired theoretical knowledge directly to your everyday work and apply it directly to specific tasks.

We are looking for new talents (m/w/d) Dual Study Online Marketing & Marketing Management (B.A.) from 01.09.2026 or 01.10.2026

Over the course of your 3,5-year study, you are part of a dynamic and interdisciplinary communication team and actively supports the implementation and optimization of communication measures for our trade fair events. As a young professional, you take on your own tasks and small projects (e.g. content creation, website maintenance, campaign support, digital and classic advertising media) You can adjust yourself to different channels, target groups and industries Flanking operations in interface departments give you a deep understanding of the event business

You've earned the Higher Education (Abitur), Fachhochschulreife or an equivalent degree You are full year You are interested in digital media, marketing and trends in online Ideally, you have gained first experiences with social media, websites or marketing tools You have a good time management and self-discipline for online study You want to learn new things and take responsibility for your own tasks You think analytic and are payaffin You have a good feeling for language and communicate safely in German and English

attractive training remuneration and acquisition of tuition fees Flexible working hours and possibilities for mobile work Further training (including inhouse ACADEMY) Mobile equipment (laptop/iPhone) Attractive compensation package with Christmas and holiday money 30 days holiday per year Employer-funded occupational pension schemes Individual mobility budget (free parking or public transport ticket or bicycle leasing grant) Subsidised canteen with healthy, daily changing dishes Other Benefits: height-adjustable desks, pme family service, Kitaplatz-Kontingent, free drinks