MVV Energie AG | Germany | 68xxx Mannheim | Permanent position | Full time | Published since: 16.08.2025 on stepstone.de
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Your tasks • Your profile • What we offer
Your job with clear goal: #climate positive Competence for the energy transition Marketing Manager (m/w/d) Sustainability is our mission. With reliability, innovation and passion, we focus on a better future – and on people like you.
Become part of our team and introduce your expertise as Customer Relationship Marketing Manager (m/w/d) for our energy solutions in the private and commercial customer segment. Plan, control, analyze and optimize the CRM-driven customer journey with the aim of sustainably strengthening customer value and satisfaction You develop innovative and automated marketing ideas as well as campaigns – from conception to implementation – with a focus on inventory customer development and Lead Nurturing (on- and offline) You evaluate campaigns using relevant KPIs such as the Customer Lifetime Value using CRM reporting tools and manage optimization potentials You analyse the behavior of our customers, define relevant measures and increase positive customer experiences as well as their value creation across all channels Improve our cross-functional CRM processes and continuously develop our digital marketing platform to optimally capture relevant customer data and use them in value-making use cases
Complete master's degree with a focus on economics (e.g. BWL) or a comparable qualification Found professional experience in the field of inventory customer marketing, CRM and campaign management along the customer journey Safe handling of MS Office as well as practical experience in using CRM systems and/or email marketing tools Knowledge of popular marketing automation systems Deep understanding of customer needs in the B2C market and knowledge of which data are relevant Team player with high own initiative, strong commitment and a structured, independent working Communication strength, persuasiveness and customer orientation complete the profile
Diversity in the workforce is particularly important to us. We want everyone to be able to unfold freely at MVV – regardless of gender, origin, age, identity, possible disability or different situations of life. We also actively support the professional development of women in all business sectors. Together #climate positive You can also move a lot at MVV for a climate-friendly world. Together with brave people who have a clear goal: by 2035 we become #climate-positive. Team spirit You work in a community where you can constantly evolve. Innovation With us, You design challenging innovation projects and sustainable solutions. Knowledge transfer You work in and with expert teams and benefit from our sustainable know-how. Working culture You start in a diverse working world where equal opportunities apply, individual skills are appreciated and diversity is lived. Additional services You benefit from special services such as flexible working time models, training and health services, attractive salary package. JOBV1_EN
Company location
Location
![]() | MVV Energie AG | |
Mannheim | ||
Germany |
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