Growth Marketing Manager (m/f/d)

You are the only marketing and growth role in the Large Asset Squad and thus single-threaded Owner for the commercial performance of the segment. Technically you report to our Head of Marketing, working in the Squad – between Product, Tech, Operations and Customer Support. Your task is to make products in need of explanation understandable and lockable. Dynamic tariffs and asset control are not an impulse purchase: Whoever understands them buys. You develop positioning and messaging, build landing pages yourself and bring them live, design experiments with clean hypothesis and demolition criterion, and independently test funnel and conversion. You will prioritize channels to CAC and CLV – including the comparison portals, whose mechanics you commercially understand, even if you don't accept them. SEO, CRM, Content, and PR will get you from the marketing platform team if you need it. What this role is not: Sales – Partner Acquise is centrally located at the platform. Also no pure paid role and no agency control. It is built here, without finished structures.

We think in results, not in task lists. We look at the following points in your check-ins after 3, 6 and 12 months – as a common plan, not as an exam. Month 3 (Ramp-up) You have penetrated product and market: dynamic tariffs, § 14a EnWG, Smart Charging, heat pump control and the competitive environment. New product pages for e-car and heat pump are live – self-built, validated by Rapid User Tests, with standing tracking and defined baseline. Two to three growth experiments are solid, with documented learnings – also the negative. The working mode with the marketing platform team stands: clear when you build yourself and when you connect special knowledge. Month 6 (Performance) The organic conversions are measurable above the baseline. We set the target in week 4. The asset-first website and journey logic is in the A/B test against the old appearance. The Go-to-Market for at least one new feature is completed and is iterated data-based. A loadable CAC/CLV sight per channel carries the focus decision of the squad. Month 12 (Scale) Organic is a proven growth channel with attribuable contribution to the ARR of the Squad. The GTM-Playbook for Large Assets stands: from positioning to landing page build and testing to launch, transferable to the next products. You co-tax the commercial roadmap of the Squad and represent its own marketing – internally and externally. Who we are looking Product Marketingdepth: About 3–5 years, in which you have positioned and developed their messaging in need of explanation. You build yourself: Landing Pages independently designed, built and brought live – with AI tools, webflow or comparable. Testing and Analysis: A/B, Fake Door and Smoke Testing with Clean Hypothesis and Abbruchkriterium. GA4 or comparable ones, you'll get yourself. Commercial judgment: CAC, CLV and Kanal-ROI are the basis for your decision, not reporting. AI-first: Claude, Lovable, Cursor and Co. you use daily, not as an experiment on the edge. CRM and Lifecycle: Journeys and Segmentation in HubSpot or a comparable system. Greenfield and Tempo: You can get out without finished briefings, decide on an open position and prefer an 80 percent version live today than in three weeks the perfect one in the review. Enforcement without hierarchy: You bring product, ops and the platform specialist: within your prioritization. Language: German on C2 level and stylistic in text – you write the content yourself. English fluent.

Nice to have: A self-sponsored product launch · Energy market knowledge (dynamic tariffs, § 14a EnWG, Smart Meter) · Experience with comparative portals and B2B2C channels · B2C-Scale-up with a product in need of explanation.

Genuine Ownership: You are not part of a division that supports a segment – you are the marketing of this segment. Building instead of briefing: What you decide today can be live tomorrow. Platform in the back: SEO, CRM, content and PR are occupied. You decide when to get it. AI-first, seriously meant: tools and free space to multiply your pace. Culture: We celebrate new ideas and approaches, take learning seriously and know that life sometimes comes in when you want to do your best work. Your extras Member:internal discount for the RABOT Energy Electricity Tariff Urban Sports Club Partnership + Deutschlandticket