Expert Acquisition & Activation (m/f/d)

We are OBI. As a team, we give our all to make our customers' small and large projects possible. Many bright minds stood together here and experience the ALL IS POSSIBLE spirit. Join us! Your Mission: You develop and execute international B2B marketing and communication to drive the activation of PRO customers, ensure a clear professional differentiation from the B2C business, and provide scalable campaign toolboxes for all countries.

Strategy Development: Definition and sharpening of the B2B marketing strategy and PRO positioning, including key messages and communication architecture

Campaign Management: Planning, execution, and optimization of central B2B marketing campaigns across all relevant channels

Lead Generation: Development of acquisitions and offers in close cooperation with the sales team and international country organizations

Sales Enablement: Creation and management of marketing materials such as presentations and POS tools to support the sales teams in customer conversations

Touchpoint Management: Steering B2B communication across digital channels and in-store touchpoints for a consistent PRO presence aligned with the OBI CX strategy

International Rollout: Provision of campaign toolkits, guidelines, and best practices as well as support for local adaptation and execution

Performance Tracking: Monitoring of relevant marketing KPIs and derivation of concrete optimization measures for future activities

Marketing Experience: Extensive experience in B2B, trade, or SME marketing, ideally within a retail environment involving professional customers

Conceptual Skills: Ability to transform value propositions into clear, compelling messaging and creative campaign concepts

Execution Expertise: Practical experience in planning and executing campaigns across digital and offline channels, including CRM knowledge

Project Management: Strong coordination skills for cross-country collaboration in an international or multifunctional environment

Work Life Balance: 30 days of vacation per year – an additional 10 days of vacation are possible

Flexible Working: You decide what your working day looks like within our flextime framework

Hybrid Work: In addition to a hybrid working model, we offer you the opportunity to work from abroad for up to 20 days per year

Sabbatical: You have the option of taking up to six months off your daily work routine

Development: Many exciting further training opportunities, e.g. in our OBI Academy

Shopping: 15% discount on your purchases at our OBI stores

Mobility: Receive a subsidized company bike if you are interested

We look forward to receiving your online application via our short application form - try it out now! !