Content Marketing Manager (m/f/d)

What you can move with us Content strategy: Develop and implement an integrated content marketing strategy along the customer journey and ensure its consistent implementation across all relevant channels Content creation: You create, edit and optimize high-quality text, image and video content for website, blog, social media, newsletters and other digital formats Editorial Planning & Topic Management: You research relevant topics based on target group insights, market and SEO data and are responsible for strategic editorial planning External control: You coordinate and control external service providers such as textbooks, agencies and video producers and ensure quality, appointments and budget management Performance & Analysis: You analyze content performance using relevant KPIs (e.g. target group range, commitment, conversion), create reports and manage optimization measures Interdisciplinary cooperation: You support product and HR marketing as well as corporate communications with targeted, channel-appropriate content and work closely with internal specialist departments together Brand coherence: You ensure consistent tonality, visual language and storytelling in accordance with brand identity

You're right with us when... Bringing you a degree in marketing, communication, journalism, media sciences or a comparable qualification You have at least three years of professional experience in content marketing, editorial or digital marketing in the B2B environment You have detectable experience in designing and implementing successful content campaigns You have solid SEO basic knowledge and can safely handle common CMS and analysis tools such as Crownpeak, Google Analytics or Google Search Console You have experience with different content formats such as blog articles, white papers, videos or infographics as well as social media You convince by a pronounced sense of language, excellent writing skills and a high quality awareness You work creatively, think data-driven at the same time and derive decisions based You work independently, structured and targeted, bringing a high level of team capacity and communication strength You have a high affinity for digital trends, innovations and new developments in content marketing