Head of Communications & Marketing (m/f/d)

We are looking for

Projektmanager (m/w/d) 90 % (36 hours/week) | Start 01.04.2026

Esslinger Stadtmarketing & Tourismus GmbH (EST) bundles marketing, tourism and events of the city as a public private partnership. We want to make Esslingen visible at the Neckar, to create the city and to strengthen a positive city image – for citizenship, guests and partners on site.

For this we are looking for a department management that practically controls and implements our communication: Finding topics, planning campaigns, producing content, securing quality – and actively operating the most important channels. What you do with us You are the central contact person for city marketing communication. You ensure that good content is created from projects and events – planable, consistent and effective. You lead a small team (social media and graphics), coordinate content with internal departments and external partners.

Important: The ongoing press and print work remains decentralized in parts. You do not “all themselves” but set standards, plan centrally and secure quality.

Topic and editorial planning You bundle partners, themes and activities of city marketing in common narratives along the Esslingen story You create annual, monthly and weekly plans (series, peaks, campaign windows) You collect content from the departments of city marketing, from external partners and prioritize Campaigns and Implementation You plan campaigns on tourism, events and downtown (target group, core message, channels, measures, timing) You brief internal colleagues: internal and external service providers and keep deadlines Channel responsibility Website: You maintain and structure content in the CMS (no programming), coordinate technical topics with the service provider and pay attention to good trackability (SEO/GEO basics) Optional: setup/further development of newsletter and LinkedIn (slender, realistic, with clear timing) Social Media: Output and Quality You guide the social media team professionally, define and curate topics in the team, check content and ensure a clear tonality You make sure that content appears regularly (in particular Reels/Shortvideo) and that community requests are answered cleanly Central control of Print/CI You control the process for print and graphic jobs: briefing, prioritization, releases, CI standards Measuring range and effect You define KPIs (e.g. range, engagement, clicks), reports regularly You coordinate OOH (including Ströer) and Free WiFi as range amplifiers If necessary: “Paid Social Light” in Peaks (Boosting individual contributions/campaigns, small budgets).

You come from the agency/marketing environment, have implemented campaigns, service providers controlled and can safely text/redige content themselves. Or you come from editorial/PR/Corporate Publishing and have experience in digital formats, editorial systems and channel-oriented playout Studies/Qualification in Communication, Marketing, Media, Journalism, etc. Multiannual experience in editorial communication and/or campaign implementation (company, agency, editorial staff) Very good text skills and sense for tonality and audiences Practical digital competence: CMS, social media, basics SEO/GEO Remarkable: Basic knowledge of Paid Social/Distribution Organisational strength, clear control, joy in team leadership and cooperation with departments/partners Advantage: Experiences in the Urban Marketing/DMO/Tourism/Events

Key role with design space, relevance and effect in a newly established structure Team: 3 Werkstudierende Social Media/Content + Graphic Minijob Short paths, direct cooperation with management Flexible working hours, e.g. mobile work, occupational retirement, Benefits