Senior Marketing Expert Automotive (f/m/x)
ZEISS Microoptics is pioneering the integration of advanced optical technologies into automotive glass, transforming windshields into multifunctional interfaces. Our expertise in holographic technology challenges the creation of transparent displays, cameras, and sensors directly within the glass, enhancing the driving experience with intuitive and seamless functionality. By embedding these cutting-edge solutions, we are redefining how drivers interact with their vehicles, making them smarter and more connected. JOBV1_EN
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Your tasks • Your profile • What we offer
ZEISS Microoptics is pioneering the integration of advanced optical technologies into automotive glass, transforming windshields into multifunctional interfaces. Our expertise in holographic technology challenges the creation of transparent displays, cameras, and sensors directly within the glass, enhancing the driving experience with intuitive and seamless functionality. By embedding these cutting-edge solutions, we are redefining how drivers interact with their vehicles, making them smarter and more connected.
Your Role As a Senior Marketing Expert, you'll be at the forefront of shaping and implementing our communications strategy. While your primary focus will be on execution, your insights and strategic thinking can influence the broader marketing direction. Your responsibilities include: Craft innovative marketing initiatives that align seamlessly with our overarching strategy Design, refine, and execute cutting-edge online marketing and social media plans Strategically manage our social media presence, especially on LinkedIn, through content creation, engagement community, and performance analysis Lead the organization of trade shows (e.g. CES, IAA, Auto Shanghai, ...), sales events, and customer engagements that captivate and connect Develop compelling, technical oriented content across various channels, ensuring a cohesive brand presence Oversee external agencies and service providers, while managing budgets effectively . Are you ready to drive innovation in the automotive industry? Take your chance and join our dynamic, interdisciplinary team and leverage your expertise to propel ZEISS Microoptics products to new heights.
Degree in Communication, Marketing, Media Studies, or a related field several years of experience in marketing, communication, or PR, with a strong focus on the automotive sector are mandatory Proven track record in developing and executing communication strategies Independent, structured, and results-driven approach to work, keen interest in future technologies Exceptional verbal and written communication skills in English and German for stakeholder management, along with a willingness to travel nationally and internationally
Embrace the opportunity to not only execute but so shape the strategy that drives our success in the automotive industry. For more information see: https://www.zeiss.de/oem-solutions/produkte-loesungen/multifunctional-smartes-glas/automotive.html JOBV1_EN
Company location
Location
 | ZEISS | |
| Jena | ||
| Germany |
The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.
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