Dr. Kurt Wolff GmbH & Co. KG | Germany | 33xxx Bielefeld | Permanent position | Full time / Home office | Published since: 27.04.2026 on stepstone.de
Go-to-Market / Market Expansion Manager (m/f/d)
Troubleshooters from Bielefeld that inspire worldwide! Our strong brands: ALCINA, Alpecin, Bioniq®, KAREX, Linola, Plantur and Vagisan. Since 1905 we have grown as a family business in the cosmetics and pharmaceutical industry and are proud of our “Wolffsrudel” with more than 900 employees. We have 14 international offices and are active in over 60 markets. With our products we want to grow globally. Are you there? We are looking for you to the next possible appointment to strengthen our team as Marketing Manager (m/w/d)
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Your tasks • Your profile • What we offer
Strategic market analysis: Analysis and derivation of market entry strategies & portfolio recommendations for defined target markets (including regulatory and competitive environment) Market Access Support: Support in the planning and control of global market entry and launch projects taking into account local restrictions and local launch projects Go-to-Market Strategies: Development of strong GTM strategies / Sell-in support for our consumer and pharmaceutical brands in cooperation with the focus markets Interface Management: Close cooperation with Brand Management, Regulatory, F&E, Legal, Sales and International Focus Markets to implement projects with measurable success Monitoring & Optimization: Monitoring, reporting and continuous optimization of listing and portfolio strategies and communication priorities
Completed studies, e.g. BWL, International Management, Health Economics, Pharmacy or comparable At least 5 years of professional experience in the field of market access / market entry / market expansion, ideally in pharmaceutical, consumer health, OTC or cosmetics/FMCG Experience in the design and implementation of market entry or expansion projects (e.g. new countries, new channels) Very good understanding of trade and listing mechanisms (pharmacy, drugstore, LEH, e-commerce) and regulatory requirements in international markets Very good knowledge of German and English in word and writing, other foreign languages are a plus Outstanding analytical and conceptual skills Experience in project management, structured and independent working High implementation orientation and hands-on mentality Communication strength and safe occurrence against internal and external stakeholders
Tariff compensation: Chemical fare contract, Christmas and holiday money & occupational pensions Flexibility: Trust work time, mobile work (up to 25% per month) & over 30 days free Wolfferia: Daily fresh and balanced cuisine in our factory restaurant AI for all: own KI-Tool WolffGPT Studio, matching training in our AI Academy & cooperation in real applications from the company Sports & events: Cycling trips, cooking events, Christmas market & Co. Compatibility: Consulting offers & Co. from the Viva family service, chance to a place in the KiTa “Werksgarten” right around the corner Continuing and continuing education: e.g. language courses, seminars, e-learnings, knowledge sessions Mobility: JobRad, JobTicket, E-Ladepillars & free parking Discounts: Discounts on our products & Corporate Benefits
Location
 | Dr. Kurt Wolff GmbH & Co. KG | |
| 33611 Bielefeld | ||
| Germany |
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