CRM Lead (m/f/d)

CRM Strategy & Vision: Define and execute a best-in-class CRM and lifecycle marketing strategy across dermatology, weight management, and future healthcare categories. Establish clear goals, KPIs, and roadmaps that support company growth objectives.

Retention & Customer Lifetime Value: Own key CRM metrics activation including retention, reactivation, engagement, and customer lifetime value. Continuously identify opportunities to improve customer experiences and long-term business performance.

Team Functional Leadership & Development: Build, mentor, and scale a high-performing CRM team. Foster a culture of ownership, experimentation, and continuous improvement while ensuring operational excellence.

Personalization & Lifecycle Innovation: Develop sophisticated segmentation, automation, and personalization strategies that deliver relevant customer experiences across multiple brands, products, and customer journeys.

Data & Experimentation Excellence: Establish a rigorous testing culture across CRM channels. Leverage customer insights, analytics, and experimentation frameworks to maintain optimise performance and uncover opportunities.

Cross-Functional & Cross-Brand Collaboration: Partner close with Growth, Product, Medical, Brand, Data, and Technology teams to launch strategic initiatives, support new launches, and identify opportunities for cross-brand engagement and expansion.

5+ years of CRM, lifecycle marketing, retention, or growth experience, with several years leading high-performing teams in fast-growing digital businesses.

Proven track record of scaling CRM functions and driving measurable impact on retention, engagement, customer lifetime value, and revenue growth.

Deep expertise in CRM and marketing automation platforms search as Customer.io, Braze, Iterable, Salesforce Marketing Cloud, Klaviyo, or similar tools.

Strong analytical and commercial mindset, with experience leveraging tools such as Tableau, Looker, GA4, SQL, or similar platforms to drive decision-making.

Exceptional stakeholder management skills, with experience influencing senior leadership and collaborating effectively across Product, Marketing, Data, Medical, and Technology teams:

Nice to Have Experience managing CRM across multiple brands, markets, or product categories.

Familiarity with subscription businesses, healthtech, consumer healthcare, or regulated industries.

Strong understanding of CRM deliverability, consent management, GDPR compliance, and customer data infrastructure.

Shape the future of digital healthcare: You'll play a pivotal role in defining how millions of customers engage with personalized healthcare. Your work will directly influence customer outcomes, retention, and long-term growth across one of Europe's most exciting digital health platforms.

Benefits to perfectly fit you: Every candidate is unique, and we're dedicated to supporting your specific and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible hours working, and a remote work allowance.

Building a great team together: At FORMEL SKIN and VOY, we believe that building teams and fostering strong relationships are fundamental to our success. You'll join a collaborative, ambitious, and mission-driven environment with regular company events, team budgets, and employee referral bonuses.

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