Dual Study Programme in Marketing (B.A.) - DFB-Stiftung Deutsches Fußballmuseum gGmbH

Start your future in marketing together with the DFB Foundation Deutsches Fussballmuseum gGmbH and the IU International University. In dual studies, you combine practical work in the company with courses on two days a week on campus. Interactive teaching materials help you to deepen your knowledge.

Since October 2015, the German Football Museum in Dortmund has staged the phenomenon of football and its fascination in an interactive world of experiences for adults and children. In the modern exhibition with around 1,600 exhibits, the visitor embarks on a fascinating journey into the past and experiences football history in all facets and all senses. The spectacular scenography combines fans and referees, amateurs and professionals, women's and men's football.

Become part of our team and start with us on October 1, 2026.

At the practical partner - DFB-Stiftung Deutsches Fussballmuseum gGmbH: You don't have to pay tuition fees – we take care of this from the German Football Museum gGmbH for you! You benefit from benefits You work with motivated and competent colleagues You can participate in our team events You have a job at an attractive location with very good transport connections (directly at Dortmund Main Station) You will find open doors, short paths, team spirit and helpful colleagues: inside At the IU - Campus Dortmund: A state-approved study, with practical content and the degree Bachelor of Arts (B.A.) Your study advice, study guides and teachers support you at any time and you learn in small groups You have the option to apply for BAföG Ideal career prospects await you through practical teaching You benefit from attractive discounts at UNiDAYS, Spotify, 25hours hotels and other IU partners

You support sales activities to attract new guests and customers with the focus on the B2C area In the design, implementation and controlling of specific campaigns to increase awareness and ticket sales, You design advertising and graphics according to target groups You'll start market analysis and visitor statistics Contacts to tour operators, hotels and bus tourism

Start your studies at the IU with (special) abitur, a qualified professional degree or as a national. Technicians:in/operator:in You can prove German skills according to language level B2 You have great interest in all marketing topics, are creative and have a good eye for detail You can communicate, you want to text and not be afraid to introduce your creative ideas You can put yourself in your audience and understand their needs You like to work in the team, but you also independently take smaller projects and have a high degree of self-initiative Your organizational talent and your hand-on mentality characterize you Career prospects: If you have successfully passed the final exam, you have the opportunity to take over with numerous development possibilities.

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