TUI Cruises GmbH | Germany | 22xxx, 21xxx, 20xxx Hamburg | Permanent position | Full time / Home office | Published since: 25.06.2026 on stepstone.de
Senior E-Commerce Manager (all gender) - Growth & Revenue
TUI Cruises GmbH is one of the leading cruise providers in the German-speaking region. The joint venture of TUI AG and the US cruise company Royal Caribbean Cruises Ltd. employs around 750 employees in Hamburg and Berlin. On board the ships, 136 positions are directly supervised by TUI Cruises GmbH. For the brand Mein Schiff®, a fleet of nine ships travels. Since the end of 2020, Hapag-Lloyd Cruises has also been part of TUI Cruises GmbH with a fleet of currently five ships. The Mein Schiff® fleet offers up-to-date holiday trips on sea in the premium segment (My Schiff 1 to My Schiff 7 as well as the Mein Schiff Relax and the Mein Schiff Flow). Hapag-Lloyd Cruises is in the German-speaking region the leading cruise brand in the luxury and expedition area with a 130-year history. (MS EUROPA, MS EUROPA 2 & HANSEATIC nature, HANSEATIC inspiration and HANSEATIC spirit). TUI Cruises operates with one of the most modern and environmentally friendly fleets worldwide. TUI Cruises GmbH is looking for one or more at the Hamburg location at the next time: Senior e-commerce manager (all gender) - Growth & Revenue
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Your tasks • Your profile • What we offer
As a senior, you are responsible for the Growth & Revenue Setup in e-commerce (My Schiff & Hapag-Lloyd Cruises) and control the sales development via Web & App along the booking channel You develop and operate a data-driven growth strategy incl. Target image, KPI framework, forecasts and initiatives roadmap – in close cooperation with the Head of E-Commerce, Data/BI, Performance Marketing, Experimentation and the CX team You translate business goals into actionable initiatives, moderate decisions and secure clear responsibilities, timings and expectation management – coordinated with the relevant initiative of the Business Owner from CX and other interfaces You control cross-departmental growth and sales initiatives (business case, prioritization, stakeholder alignment, implementation, success measurement) and create transparency about progress, risks and decision-making requirements – especially where You are depositing into the CX-guided overall roadmap of the E-Com platform You control performance marketing from e-commerce perspective and guide the cross-functional performance team professionally (lettings, target/kPI balance, budget/measure control, prioritization) – with a focus on measurable impact on bookings and sales You define and manage central E-Com-KPIs (e.g. bookings/conversion, conversion, AOV, Funnel Drop-offs, Share Web/App), establish proactive monitoring and derive measures in case of deviations You are the central contact person:in the field of Revenue topics in the digital sector and coordinates cooperation with internal stakeholders (e.g. Yield, Sales, Brand/Marketing, CRM, IT/Data) and external partners Together with customer journey management, experimentation and CX you identify the biggest growth levers along the journey, prioritise optimizations (e.g. funnel reduction, upselling, content/UX improvements) and support in experiment design, evaluation and scaling of learnings You drive market and competition analyses as well as innovation management from a business perspective, leading a further development roadmap for Web/App incl. Potential assessment and shapes clear requirements for product and tech teams
Completed studies (e.g. BWL, Business Informatics, Data/Analytics, Marketing/Sales) or comparable qualification Multiannual (ideally 5+ years) experience in e-commerce/growth/revenue as well as strong competence in KPI control, forecasting and data-based decision-making Detectionable successes in growth & conversion optimization (e.g. Funnel/CRO, A/B testing, personalization) and ability to translate measures into measurable business impact Analytical thinking and very good tool competence (e.g. GA4/Adobe Analytics, Looker/Power BI, Excel; SQL of advantage) Strong communication, secure stakeholder management and moderation capability – you structure complex topics, make decisions and present address-oriented (e.g. KPI reviews/Steerings) Very good knowledge of German and English in word and writing Experience in professional leadership/control (e.g. squads/workstreams) and ability to make teams effective on clear goals, priorities and feedback You think strategically (targets/roadmap/priorization) and control operatively (conversion & performance) – resulting in clear next steps
A flexible working time culture with two mobile office days per week A market-oriented remuneration with participation in successes and 30 days Attractive discounts on cruises with our fleets as well as on many other offers in the tourism sector Grant to your ÖPNV ticket and to your PLUXEE Restaurant Pass A modern workplace in a central location, just a “sea mile” from the main railway station A contemporary management and corporate culture led by our values ''value estimation, trust and sustainability'' Regular feedback and development talks to promote your strengths and careers ''voiio' as a strong employee assistance partner on your side As well as many other extensive social and health services (JobRad, own gym in the house, parent-child office, corporate fitness cooperation with WELLPASS, internal yoga courses, massage, occupational retirement, etc.)
Location
![]() | TUI Cruises GmbH | |
| 20097 Hamburg | ||
| Germany |
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