0Dual Student Business Administration - Media and Communication (m/f/d)
Bayerischer Rundfunk | Germany | 81xxx, 80xxx München | Apprenticeship | Full time / Home office | Published since: 06.10.2026 on stepstone.de

Dual Student Business Administration - Media and Communication (m/f/d)

Branch: Theatre, film and televisio... Branch: Theatre, film and television productions


Whether it's podcast, streaming or classic television, there are economic processes behind every media format. In dual studies media and communication you learn how media offers are planned, produced and marketed. You connect BWL know-how with creative feel for media. The degree usually takes six semesters and completes with the Bachelor of Arts. If you want to think economically, plan strategically and work in the media environment, this study is ideal for you. It is aimed at organizational talents who love numbers and find communication as exciting as marketing campaigns. .

Your tasks • Your profile • What we offer

Study content: deepening in BWL, VWL, law, and media management Dialogue and online marketing as well as method and social competencies Funded economic, technical, legal, communication and design knowledge Your training and practice will take place in the Marketing department of the BR. Development, planning and implementation of advertising campaigns Advertising and communication measures focusing on digital media and social media marketing Voting advertising texts, videos and images with our media design and editorial staff Success control for advertising and communication measures Applying and implementing corporate design and program design Planning, organisation and implementation of events and events For the practical phases, we agree with you on suitable topics and projects where you can also discover, develop and deepen your personal skills. The practical phases in the BR take place at the BR site in Munich-Freimann, the theoretical phases at the Dual University in Ravensburg.

You have a degree of professional qualification (Delta examination at the DHBW necessary) or Abitur You bring a high affinity for digital media and for business issues and processes in the media environment You are structured in your way and you are planning You are a team player and convince with your strong communication strength You are responsible for your projects and tasks with a lot of commitment and enforcement You are drawing through your organizational talent and your creativity

Takeover semester fees Monthly mobility allowance In the theoretical phase we finance you two journeys The possibility to try out mobile work in the practical phases Students who can be an enrichment for your circle of friends and interesting entry options into the company after studying Engaged, helpful and professionally qualified dual supervisors Internal and external seminars for your professional and personal development

Location

ava Bayerischer Rundfunk
80939  München
Germany

The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.

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