Growth Marketing Manager - Campaigns & Performance (m/f/d)

Take responsibility for the systematic range-building of defined medical target groups for a medical knowledge platform – across the channel, data-based and with a clear view of growth, retention and monetization. You control campaigns along the entire journey: from initial language to opt-ins to sustainable activation – in paid channels, CRM, product measures and selected offline activities. The Thieme Group is a market leader in information and services that help improve health and health care. With digital solutions in medicine and chemistry, Thieme supports information and communication processes in science, education, further education and patient care. Together with a broad expert and partner network, the digital healthcare service provider ensures that it is medical-scientific, but also didactic-technologically tactic. With innovative new and further developments, the globally active over 1000 employees of the family business are committed to better medicine and more health every day.

Area: Marketing Start: At the next time Duration of contract: unlimited Working time: full time (38h/week)

You systematically build reach in clearly defined target groups. Relevant target groups grow continuously – measurable via email operations, registered users:inside, recurring contacts and qualified touchpoints along the entire funnel. You are fully responsible for campaigns – from idea to effect. You develop integrated campaign concepts and control their implementation across Paid, Owned and other channels. Performance marketing is a central lever, but not the only one. Performance Marketing is your operational backbone. You implement paid campaigns yourself, test, optimize and scalpel them data-driven. At the same time, you use performance data to derive decisions for other channels, messages and audience priorities. CRM, retention and lifecycle measures are strategically geared. You do not think in isolated campaigns, but in user relationships: from initial contact to activation to long-term binding. Measures in the CRM and in the product are an integral part of your campaign planning. You tax budgets, goals and measures. Together with marketing, CRM and product managers, you define target sizes, prioritize activities and ensure efficient allocation of budgets along the main growth levers. You work closely with product management. You bring together the requirements of range building and monetization and translate them into concrete campaign and activation measures that sustainably increase the value of the target groups for ad customers. You make effect visible. Through clear KPIs, transparent reporting and sound derivatives, you create trust and decision-making – for marketing, product and management.

Multiannual experience (approx. 5+ years) in performance marketing or campaign management with strong digital focus Very good operational knowledge of Google Ads, Meta Ads, LinkedIn Ads – You can independently set up and optimize campaigns Experience in controlling integrated campaigns through multiple channels (Paid, CRM, Content, Product or A.) Understanding CRM, Retention and Lifecycle Logics as well as Target Group and Funnel Dekens safe handling of KPIs, reporting and performance analyses; Basic knowledge of GA4 / Tracking of advantage Structured, independent way of working and enjoying working with different stakeholders

With the possibility of sliding time (38h/week full-time) and mobile work within Germany, you will shape your individual way of working. Use state-of-the-art hardware that we provide to you, of course. A family-run, internationally active company - Be part of our digital transformation and actively shape the future in healthcare. Accompany pioneering innovations in the field of digitalization and set new standards together with us. Experience a New Work Culture of Participation - we focus on empowerment and value-adding interaction. Benefit from individual offerings of Thieme.ACADEMY that promote your strengths and advance your personal development. Benefit from various health and sports activities. .