(Senior) MarTech / Technical E-Mail-Marketing Manager (m/f/d)

Infrastructure acquisition and migration: You take the existing email setup (Sendy / Elastic Mail / AWS) step by step from our external service provider, release it and transfer the structure into a robust, sustainable in-house setup. MarTech Architecture: You are the architect (m/w/d) of our marketing technology. You evaluierst, optimierst and scale our existing systems and ensure smooth data flows as well as clean API interfaces. Technical e-mail marketing and Deliverability: You opt for the technical delivery (Deliverability, IP-Warming and SPF / DKIM / DMARC) via AWS / Elastic Mail and sets complex, automated lifecycle and lead-nurturing routes. Deep Analytics and Tracking: You are responsible for tracking, building meaningful dashboards and delivering the data-based truth behind the campaigns. You recognize patterns where others only see numbers. Omnichannel synergies: Your focus is on the technical e-mail marketing, but you continue to think: you support the performance team with your technical know-how in other channels (e.g. Paid Media and Paid Social) and optimise the entire conversion journey.

Experience in baggage: You have several years of professional experience in marketing automation, technical e-mail marketing or as MarTech Specialist (m/w/d). Infrastructure Homes: You bring well-founded experience with e-mail delivery systems and cloud infrastructures – ideally you have already worked actively with Sendy, Elastic Mail and AWS (e.g. SES) or have deep knowledge in comparable setups. Technological and data confession: You know how to set up systems compliant with data protection (GDPR) and highly scalable. You have no fears of touch with HTML / CSS, APIs or database structures. Acrobat (m/w/d): You are extremely strong in web and marketing analytics (e.g. GA4, Looker Studio, SQL or advanced Excel). Data-driven work is standard for you. Macher mentality: You work as well as yourself and you want to take over an existing system from an agency and strategically raise it to the next level.

Real Impact: You are not only administrator (m/w/d), but also designer (m/w/d). You take a central infrastructure and build it in-house according to your ideas. Future-oriented environment: A highly motivated performance and marketing team in the heart of Hamburg, which has a focus on technological innovation. Flexibility: A healthy mix of office life in Hamburg and mobile work (hybrid). Further development: Free space for testing and implementing new tools, features and approaches. .