Senior Product Manager - Digital Products (Human)

With Karl's adventure village, originally founded as a strawberry farm, we have developed into a successful operator of eight amusement parks in Germany, and our growth continues. By 2035 no one in Germany will have to drive for more than an hour to an adventure village of Karls. With a variety of attractions – from roller coasters, playgrounds, manufactories and restaurants to hotels – we offer millions of visitors a year unique experiences. By 2035 we plan to extend the number of our adventure villages to up to 22. We remain fair, authentic, generous, family, augence-winning, loving and creative. Senior Product Manager - Digital Products (Human)

As a senior product manager, you take responsibility for the digital product landscape of Karls Erlebnisdorf. These are currently the app, website and online shop. You are responsible for the further development of these products to meet the growing requirements of our adventure villages. Your work will significantly help build a sustainable and scalable digital infrastructure that supports our growth by 2035 and beyond. You act as a central interface between internal teams, external partners and digital sales to effectively implement digital innovations. Your job Further development of the digital product landscape: You are responsible for the further development and optimization of all digital products that support our adventure villages, using a roadmap you have created. Your focus is on the technical implementation and scaling of existing systems and the introduction of new solutions. This currently includes the Karls App, the Karls Website and the Karls Online Shop. Enter and develop our shopware setup as well as the specially developed ticket shop. You will ensure that all measures are prioritized and that the coordination between internal and external stakeholders works smoothly. Technical infrastructure & tracking: Together with the sales manager, you develop a tracking concept that allows continuous measurement along all digital contact points. You implement this technically and ensure data-based control of digital sales. At the same time, you are working on the further development of our website and our CMS (current Unite CMS), optimizing their performance and ensuring that the platform remains scalable. Practical analysis and consolidation: You analyze existing digital processes, eliminate redundancy and create a uniform, customer-oriented platform. You implement concrete measures that make the entire digital appearance more efficient and user-friendly. Engaged cooperation & implementation: Together with the digital sales team and internal IT, you develop new campaigns, test scenarios and digital projects. It not only sets measures strategically, but also brings them directly into implementation – with a clear focus on performance optimization and measurable successes. Management of Resources & Partners: You control external agencies and developers, optimilarly existing setups and make sure that the cooperation is efficient and targeted. In addition, you bring practical improvements to our outsourcing structures to increase sales potential in a targeted manner.

4-8 years of experience in digital product development in the B2C sector. Experience in working with internal teams and external agencies. Hands-on mentality: You are ready to introduce yourself into technical challenges, to work closely with developers or agencies. At least 5 years of professional and/or disciplinary leadership experience and the ability to guide both teams and external partners. Conditions Place of work: In your 3-month onboarding period you are here in Rövershagen. After that, you'll be a half Mecklenburg and you'll be able to work where other holidays are. Working time: Full time Report line: Head of Digitalization

30 days holiday for your recovery and compensation Structured incorporation and clear processes in our accounting. Space for your ideas - actively shape our accounting processes. A safe workplace in a high-growth family business with flexible working hours. An exceptionally loving working atmosphere in a young, creative team. JOBV1_EN