(Senior) Marketing Manager Campaigns & CRM (m/f/d)

We are one of the leading providers of frozen menus and catering systems in Germany. For over 60 years, our dishes have been created with experience and passion in our manufacture – without taste enhancers and artificial additives, with carefully selected ingredients from the region. Whether for shared or private households: We offer reliable, planable and innovative food solutions.

For our location Boxberg-Schweigern in the Taubertal between Würzburg and Heilbronn, we are looking for

Marketing Manager Campaigns & CRM (m/w/d) Annual gross salary (full-time): € 55,000 - € 70,000

You plan, tax and optimise cross-channel marketing campaigns along the customer journey You develop target group-specific campaigns for different market segments and business segments You work closely with sales, product management and other departments You support the further development of CRM and marketing automation processes You implement automated campaign, lead and communication links You use CRM data for target group segmentation, campaign control and success measurement You analyze campaign results and guide optimization measures based on relevant KPIs

Multiannual professional experience in B2B marketing, Campaign management, CRM marketing or demand generation Experience in the planning, implementation and optimization of integrated marketing campaigns Secure handling of CRM, marketing automation or omnichannel marketing platforms (e.g. SAP Emarsys, Microsoft Dynamics 365 Customer Insights, HubSpot or comparable systems) Experience in the segmentation of target groups and the development of Lead-Nurturing and Customer-Journey concepts Embossed understanding of KPIs, marketing performance and data-driven optimization Experience in cooperation with sales, product management and external agencies Structured and self-responsible operation with pronounced project management expertise High communication strength as well as the ability to make complex topics understandable Very good knowledge of German in word and writing

A secure workplace in a successful company 30 days holiday and holiday and Christmas money A worker-funded occupational pension scheme Employee discount Free lunch A grant for membership in a gym