Senior Advertising Manager Amazon (m/f/d)

ADDVANCE Consumer Health Group GmbH (formerly Vitafy) was founded in Munich in 2014 and has become a leading B2C online platform with its own strong end customer brands. The focus is on the development and marketing of functional products in the area of Health & Wellbeing (healthy diet & natural dietary supplements as well as fitness & loss). We support our health-oriented customers with our brands Achterhof (achterhof.de), BodyLab (bodylab24.de) and Gymqueen (gymqueen.de) in achieving their individual goals. We sell both our own and foreign brands centrally via our platform vitafy.de. The team consists of colleagues who strive to grow together and create the perfect products for a fit and healthy lifestyle with fun at work – transparent, fair and uncomplicated for our customers.

These tasks await you:

Development and implementation of advertising strategies for Amazon and other marketplaces in line with our business unit and corporate goals, including all relevant stakeholders such as Marketplace Manager, BU Leads etc. Strategic control, structuring and ongoing optimization of campaigns, especially sponsored ads and display formats Monitoring of central CPIs such as ROAS, ACoS, TACoS, CPC and Conversion Rate as well as deriving concrete optimization measures Planning, control and control of advertising budgets with focus on revenue, efficiency and profitability Identification of new growth potentials by testing innovative advertising formats, placements and campaign approaches Conducting competitive analyses and market observations for early detection of trends and optimization opportunities Further development of existing processes, reporting and campaign structures to increase transparency, taxability and performance

Completed studies in the field of business management, marketing, economics, communication sciences, e-commerce or comparable training At least 5 years of professional experience (in the Amazon PPC area at least 2 years), ideally in the e-commerce, marketplace or agency environment Funded knowledge with Amazon Sponsored Ads; Experience with Amazon DSP and Amazon Marketing Cloud is a plus Ideally first experience with other marketplaces such as Kaufland or other retail media platforms routing with Excel or Google Sheets as well as analysis, dashboard and BI tools; Experience with tools such as Helium 10, Keepa, metoda, Adspert, Perpetua or Adference Very good knowledge of German and English in word and writing Analytical and strategic thinking skills as well as a pronounced result orientation Clear communication capability and joy in cooperation with different interfaces, high self-initiative Flexibility, readiness and interest in new advertising formats, platforms and tools

Responsive and very varied tasks in a great team with plenty of design space and space for your own ideas Flat hierarchies, open corporate culture and a pleasant friendly working atmosphere Regular team events Occupational pension Other company benefits in the areas of fitness and mobility