SEO Content Specialist (m/f/d) - Expert Content & AI Discovery

We are the REPA Deutschland GmbH, part of the REPA Group – Europe's leading distributor for spare parts in gastronomy, large kitchen, refrigeration and more. With over 95,000 products from more than 2,000 manufacturers, we offer the largest range on the market. Our 6 warehouses in Europe, 9 locations and over 1,000 employees guarantee fast and reliable service. There is even more power through our belonging to Parts Town, the American market leader in high-tech spare parts distribution. Together we ensure that everything is running – whether coffee maker, refrigerator or combination damper.

Place of work: Bergkirchen | From the end of 2027: Unterschleißheim

Our SEO Content Specialist (mw/d) is responsible for creating sound, professionally high-quality content at expert level, positioning REPA as a trusted source of food service equipment and spare parts – both for people, search engines and AI response systems, in line with the principles of SEO and GEO (Generative Engine Optimization).

This role goes far beyond writing product texts or marketing content. Their core task is to understand our industry in depth and to translate this expertise into clear, fact-based, structured content that can be reliably played, combined and recommended by search engines and AI systems, thus ensuring a strong visibility both in classic search and AI-based applications.

1. Technically sound content creation Dive deeply into the topics Food service equipment, spare parts, maintenance, application, compatibility and troubleshooting. Create professionally high-quality content such as:“How-to” explanations / instructions FAQs and problem solution content detailed guides Maintenance and replacement lines Buy and Compatibility Guides

translate technical know-how into content that:prezise understandable Trustworthy structured

Two. Cooperation with Expert:inside This role acts as an interface between technical expertise and digital traceability. She works closely with: Internal Product Expert:Inside, OEM Responsibility and Category Manager:Inside Sales and Customer Care our colleague: in PT UK and PTA with the aim of reusing content across groups External OEM Partners and Expert:Inside 3. Content for search & AI response systems Creation and optimization of content for: classic search results Featured Snippets “Even questions” / “People so ask” AI-generated summaries (e.g. Google AI Overview, Copilot, Assistants) Structure content according to SEO (and ideally GEO) principles so that machines can easily capture them, understand relationships and reliably cite them. These include semantic structure, precise terminology, clear definitions, step-by-step logic, tables, punctuation frameworks and comparisons.

4. SEO & content architecture Building theme clusters and internal content ecosystems Definition of content hierarchies (Pillar Pages, Supporting Pages) Working with Technical SEO (e-commerce team) to ensure that content is indexable and reusable Ensuring consistent terminology across content, product data and microcopy Five. Continuous content optimization Review and further development of existing content Analysis of performance indicators (rankings, impressions, CTR, Snippet positions) Experiment with formats that perform particularly well in AI responses

Experience in SEO-driven content creation (1–3 years). Detectional ability to write extensive, deep content at expert level. Impressed ability to explain complex topics in a comprehensible way. Strong understanding of search intentions. Ability to work in the industry: Natural curiosity for technical and industrial topics. Ability to quickly record and structure complex product and mechanical knowledge. GEO (Generative Engine Optimization). You don't have to be an expert:in for food service machines, but you should think like a:e mediator:in technical content.

AI & Tools Safe handling of AI tools (ChatGPT, Perplexity, Copilot, Claude etc.) as:Recherche accelerator Writing Support (Drafting) Tools for quality assurance of content

Understanding how AI systems retrieve, combine and summarize content. Ability to create content with a view to AI usage – not only based on keyword density. Structured, methodical thinking. Standing willingness to learn. Joy in working with technicians:inside and expert:inside. Motivation to create content that gives users real added value. Education Studies in marketing, communication, digital, journalism, engineering or a comparable field. Technical background, teaching experience or industry experience are a strong plus (but not a must). Languages Flowing language skills preferred in Italian, German, Spanish or French. High professional knowledge of English in word and writing. Safe handling in a multilingual working environment required. Success indicators (first 6–12 months) Significantly improved visibility in topics with high search intention and expert claim. Increased presence in Featured Snippets and AI-generated answers. Building a clearly recognizable “knowledge layer” around REPA / Gastrotiger. High internal trust from technicians:inside and expert:inside the technical quality of the content.

In addition to a secure workplace in an internationally successful, fast-growing and family-friendly group of companies, we also expect you: Attractive compensation package including Christmas and holiday money 30 days off Hybrid working model for flexible working hours and sliding time account in a 40-hour week Occupational pension Canteen with approved lunch Individual training and development opportunities Regular employee events Employee advertising employee premium Corporate Benefits Job ticket Free staff parking