As Head of Demand Generation, you take over the leadership of our Demand Generation Chapter. Together with your chapter team, you are responsible for generating the reach and commitment of our future and today's customers through paid and own marketing channels. The Thieme Group is a market leader in information and services that help improve health and health care. With digital solutions in medicine and chemistry, Thieme supports information and communication processes in science, education, further education and patient care. Together with a broad expert and partner network, the digital healthcare service provider ensures that it is medical-scientific, but also didactic-technologically tactic. With innovative new and further developments, the globally active over 1000 employees of the family business are committed to better medicine and more health every day.

Area: Marketing Start: At the next time Duration of contract: unlimited Working time: full time (38h/week)

In your role as Head of Demand Generation, you develop and implement innovative multi-channel strategies to lead generation and increase pipeline valocity – both in ecommerce and in personnel sales. You design and control cross-channel campaigns along the entire user journey. You will focus on a targeted address about email, social media, search engine marketing, direct mail and other relevant touchpoints. With the help of modern data analysis tools, you analyze the performance of your actions and derive sound optimizations – with the clear goal of constantly improving our most important KPIs. You are responsible for all demand generation activities and make sure that resources are used effectively and efficiently. You are actively driving innovation through the use of AI-based strategies, hyperpersonalization, or video-first approaches that sustainably inspire our target groups. As a chapter manager, you are a manager, coach and mentor*in for your team. You accompany employees working in different market teams in their professional development and actively promote the exchange of best practices. You make sure that Demand Generation is operated on a high standard, that brand identity is consistently communicated and that a strong community is created within the Thieme Group. You work closely with sales and marketing and promote the development of an agile, networked way of working.

Complete degree in marketing, communication or a comparable qualification Multiannual experience in Demand Generation, Performance Marketing, Growth Marketing, Ideally in a Leading Function Expertise in paid media, SEA, email marketing, automation and ABM. Hands-on experience with LinkedIn Ads, Google Ads, Meta Ads and Google Analytics Competence in using marketing automation tools such as Marketo or Pardot Strong analytical skills and experience in handling data analysis tools Detectable successes in optimizing the marketing tunnel and converting leads to paying customers Ability to develop people professionally and personally – with and without direct disciplinary leadership. Communication strength, coaching mintset and desire to share knowledge in the company. Passion for digital innovation and the desire to really move something. Flowing German and English skills

With the possibility of sliding time (38h/week full-time) and mobile work within Germany, you will shape your individual way of working. Use state-of-the-art hardware that we provide to you, of course. A family-run, internationally active company - Be part of our digital transformation and actively shape the future in healthcare. Accompany pioneering innovations in the field of digitalization and set new standards together with us. Experience a New Work Culture of Participation - we focus on empowerment and value-adding interaction. Benefit from individual offerings of Thieme.ACADEMY that promote your strengths and advance your personal development. Benefit from various health and sports activities. JOBV1_EN