Senior CRM Campaign Manager (all genders)

Orchestrierung: Conception, scaling and performance optimization of global CRM campaign standards at technical and operational level in 8 countries

Development: Creating and controlling the central campaign blueprints for all international markets

Responsibility: Complete end-to-end implementation of promotional and lifecycle campaigns

Automation: Building emails, pushes and in-app messages via modern marketing automation systems

Experience: Multiannual relevant practice in operating CRM or campaign management, preferably in the international retail, retail or e-commerce environment

Project Management: Impressed Strength in Resource, Timing and Stakeholder Management, as well as proven experience in coordinating parallel workflows

Expertise: Funded know-how in handling CRM & marketing automation systems (e.g. Emarsys, Braze, Salesforce Marketing Cloud, Adobe Campaign, etc.)

Personalization: Solid knowledge of the logic and architecture of segment formation as well as practical experience with leading customer data platforms (e.g. Bloomreach)

Analysis: Basic key figures understanding for success measurement (A/B testing, conversion, open/click rate) and continuous optimization

Language knowledge: Flowing English for the smooth management of the international Local CRM Managers: both internal and very good German

Work-Life-Balance - 30 days a year and free days on 24 and 31 December - on top ten more days are possible Flexible working hours & workation - We offer you the flexibility to design your working day within our sliding time frame. In addition, you have the possibility to work up to 20 days a year from abroad (EEA) Office or at home - Our hybrid model provides three office days, two of which are fixed team days, where we exchange personally. In addition, you choose another office day very flexible and enjoy the benefits of mobile work on the remaining two days a week Sabbatical - We offer an up to six-month break from working day Your development - Many exciting training opportunities, e.g. in our OBI Academy Shopping at OBI - 15% discount on your purchases with us in the market To strengthen - operating restaurant, free hot drinks, water and fruit Corporate Benefits - Exclusive discounts on countless leisure activities, online shops, technology and more Staying on the go - Get a discounted company bike At OBI we live and promote diversity actively and look forward to applications from all people, no matter what features you bring. You can do without information such as photo, age or marital status in your resume. Your qualification and experience counts with us. If you need special support or tools at work, we will be happy to clarify what we can do for you in the course of the knowledge process. .