Campaign Manager New Customers Healthcare (m/f/d)

A job with meaning in which social engagement and economic growth are consistent. 360-degree marketing, which is not about sending content as a self-interest, but about products that are central to the wound supply. Short decision-making, free spaces and self-responsibility for your professional and personal development, in an environment where you really want to help. An inclusive culture of equal opportunities in a valued work environment. Your health is important to us, which is why you expect different health promotion measures and actions. Our corporate culture lives from presence, so we offer you a day of remote work. We'll take time for your incorporation. A structured onboarding and a mentoring accompaniment awaits you.

Multiannual relevant professional experience in campaign management, direct marketing, CRM, Go-to-Market, dialogue marketing or in a comparable function in the field of healthcare, MedTech, pharmaceutical or practice as well as competitive market management. Detectable experience in the development and control of campaigns focusing on new customer acquisition, reactivation and recovery and marketing of products in need of declaration. A high understanding of targeting, target group selection and precise customer approach in the area of doctors, MFA or comparable target groups. Experience in building new measures or campaign approaches in an environment where there is no existing blueprint. Safe handling of CRM systems, ideally Salesforce. A good understanding of the interconnection of physical and digital channels and the respective significance for each other. Analytical strength in the evaluation and optimization of campaign results. You have a high level of performance, want to achieve effect and do not satisfy yourself with moderate solutions. Even in challenging phases, you remain stressful, clearly prioritise and consistently brings new approaches into implementation.

You are responsible for building and developing an independent campaign approach for new customer acquisition, reactivation and recovery with a focus on scalable and sustainable success. You design, tax and optimise cross-channel campaigns for marketing products to new customers and implement competitive measures for market processing. This ensures precise targeting and targeted addressing of relevant customer groups. This includes the selection, segmentation and prioritization of relevant target groups and potentials as the basis of effective campaigns. You design and implement physical mailings (print mailings, e.g. sample, product or action mailings) and combine them with digital measures to create a holistic customer experience. You develop and test new campaign ideas, implementation formats, messages and offers that make the difference. This is about cross-channel contact routes along defined campaign targets. You use and build Salesforce as a central tool for target group selection, campaign control, tracking and optimization. From the analysis of response, reactivation and conversion, you conduct concrete improvement measures and build a stringent test and learning logic. In daily exchange with digital marketing, product management, CRM, data experts and MedWiss, you will ensure smooth cooperation and effective control of external service providers – always with a clear focus on quality and effect. .