Senior Manager Social Media / Brand Management Expert (m/f/d)

With around 10 million customers, ING is the third largest private customer bank in Germany. Whoever works at ING doesn't just do a job. Working with us is the chance to change something. How you doing? By touching the lives of millions of people as a global bank and aiming to have a positive influence on society and our planet. And by staying human, close and personal thanks to our start-up mentality – as unbanky bank.

Senior Manager Social Media / Brand Management Expert (w/m/d) at Frankfurt

You think social media not only in likes and reach, but in growth, performance and measurable business successes? Are you sure to move between brand building and conversion optimization, meet data-based choices and develop strategies that have an impact across all Funnel levels? A corporate culture based on appreciation and innovation is exactly your thing? Then you're right with us. Your CV is enough for us to meet you.

This body shall be terminated until 31.12.2027.

You take over the overall responsibility for our integrated full-feunnel social media strategy – from fire to performance – and continuously develop social media as a central growth driver. Building on this, you control the entire social media mix, manipulate budget allocation along our business goals and ensure consistent performance-oriented implementation of all activities. Our social-paid media activities on Meta, Google and TikTok are responsible for end-to-end – from strategic planning to campaign setup and media purchase to ongoing performance optimization. To improve our performance sustainably, you build a structured test-&-learn framework that combines A/B testing, conversion optimization and data-based experiments and provides measurable insights. With careful analysis and transparent control of the relevant KPIs such as CPA, Conversion Rate or Incrementality, you combine these with concrete recommendations for action for management from complex performance relationships. In everyday operations, you work closely with external creative agencies and platform partners such as Google, Meta and TikTok, control campaigns and ensure that target sizes, best practices and new solutions are consistently met. You are fully responsible for the media purchase.

Multiannual professional experience in the social media, media strategy, performance marketing or paid media environment – ideally in a dynamic and growth-oriented company Proven expertise in the control and in-house purchase of meta and Google campaigns at scalable budget level Understanding full-funnel marketing as well as the relationships between demand creation and demand capture Embossed analytical skills and safe handling of data, KPIs, attribution models and performance analyses Experience in managing agencies and successful cooperation with external partners Sovereign appearance at all hierarchical levels as well as pronounced communication and stakeholder management skills, especially in exchange with senior management Pleasure to develop strategic concepts and to implement them also operationally Ability to think beyond your own horizon and develop sustainable solutions High self-responsibility, implementation strength and a clear focus on measurable results

asset-effective services, free Deutschlandticket & Bike LeasING, operating restaurant Hybrid work model: In addition to work in the office, you can also work on the mobile – as part of operational, legal and regulatory requirements. Individual working time models, support for care and childcare costs Own budgets for personal development and health plus personal equipment budget for your mobile workplace